IAB Tech Lab, headquartered in the United States, is a leading organisation in the digital advertising industry, dedicated to developing technical standards and solutions that enhance the efficiency and effectiveness of digital media. Founded in 2014, the organisation has made significant strides in promoting transparency and innovation across the advertising ecosystem. With a focus on key areas such as data privacy, programmatic advertising, and measurement standards, IAB Tech Lab offers a suite of core products and services that are designed to address the evolving needs of advertisers and publishers. Their unique approach to fostering collaboration among industry stakeholders has positioned them as a pivotal player in shaping the future of digital advertising. Notable achievements include the development of the OpenRTB protocol and the introduction of the Ads.txt initiative, both of which have significantly improved the integrity of digital advertising transactions.
How does IAB Tech Lab Lead's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
IAB Tech Lab Lead's score of 23 is lower than 73% of the industry. This can give you a sense of how well the company is doing compared to its peers.
IAB Tech Lab, headquartered in the US, currently does not report any carbon emissions data, as indicated by the absence of specific figures in kg CO2e. Additionally, there are no documented reduction targets or climate pledges associated with the organisation. This lack of data suggests that IAB Tech Lab may not have established formal commitments to reduce carbon emissions or may not publicly disclose such information. In the context of the industry, many organisations are increasingly adopting science-based targets and sustainability initiatives to address climate change. However, without specific emissions data or commitments, it is unclear how IAB Tech Lab aligns with these industry standards.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
IAB Tech Lab Lead has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
