Public Profile

Hakuhodo

Hakuhodo Inc., a leading advertising agency headquartered in Tokyo, Japan, has been a pivotal player in the marketing industry since its establishment in 1895. With a strong presence across Asia and beyond, Hakuhodo excels in integrated marketing communications, offering a diverse range of services including advertising, digital marketing, and brand strategy. Renowned for its unique "Seamless" approach, the agency combines creativity with data-driven insights to deliver impactful campaigns that resonate with consumers. Over the years, Hakuhodo has achieved significant milestones, solidifying its position as one of the largest advertising firms in Japan and a formidable competitor globally. With a commitment to innovation and excellence, Hakuhodo continues to shape the future of advertising, making it a trusted partner for brands seeking to enhance their market presence.

DitchCarbon Score

How does Hakuhodo's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

3

Industry Average

Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

9

Industry Benchmark

Hakuhodo's score of 3 is lower than 99% of the industry. This can give you a sense of how well the company is doing compared to its peers.

1%

Hakuhodo's reported carbon emissions

Hakuhodo, headquartered in Japan, currently does not have publicly available carbon emissions data for the most recent year. As a result, specific figures regarding their Scope 1, 2, or 3 emissions are not provided. Additionally, there are no documented reduction targets or climate pledges outlined in their initiatives. In the absence of concrete emissions data, it is essential to note that many companies in the advertising and marketing sector are increasingly focusing on sustainability and climate commitments. This trend often includes setting science-based targets for emissions reductions and engaging in various initiatives aimed at minimising their carbon footprint. While Hakuhodo has not disclosed specific commitments or achievements in this area, the industry context suggests a growing emphasis on environmental responsibility, which may influence their future strategies.

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Hakuhodo's primary industry is Other business services (74), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. Hakuhodo is headquartered in JP, which has a rank of low, indicating low grid carbon intensity.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Hakuhodo is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
Carbon Disclosure Project
The Climate Pledge
UN Global Compact

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers