Public Profile

Marketo

Marketo, officially known as Marketo, Inc., is a leading provider of marketing automation software headquartered in Great Britain. Founded in 2006, the company has established itself as a key player in the digital marketing industry, focusing on areas such as lead management, email marketing, and customer engagement. With a robust suite of products, including Marketo Engage, the platform stands out for its user-friendly interface and powerful analytics capabilities. These features enable businesses to create personalised marketing campaigns that drive engagement and conversion. Marketo's innovative solutions have earned it a strong market position, recognised for its ability to integrate seamlessly with various CRM systems. Over the years, Marketo has achieved significant milestones, including its acquisition by Adobe in 2018, further solidifying its reputation as a leader in the marketing technology landscape.

DitchCarbon Score

How does Marketo's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

3

Industry Average

Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

9

Industry Benchmark

Marketo's score of 3 is higher than 50% of the industry. This can give you a sense of how well the company is doing compared to its peers.

50%

Marketo's reported carbon emissions

Marketo, headquartered in Great Britain, currently does not have publicly available carbon emissions data or specific reduction targets. Without concrete figures or commitments, it is challenging to assess their climate impact or initiatives. However, as part of the broader industry context, many companies are increasingly focusing on sustainability and setting ambitious climate goals. Marketo may be expected to align with these trends in the future, potentially adopting strategies to reduce their carbon footprint and enhance their environmental responsibility.

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Marketo's primary industry is Other business services (74), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. Marketo is headquartered in GB, which has a rank of low, indicating low grid carbon intensity.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Marketo is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
Carbon Disclosure Project
The Climate Pledge
UN Global Compact

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers