Traffic
Traffic Group, commonly referred to as Traffic, is a leading player in the digital marketing industry, headquartered in the United States. Founded in 2015, the company has rapidly expanded its operations across major regions, including North America and Europe, establishing a strong presence in the competitive landscape of online advertising. Specialising in performance marketing, Traffic offers a suite of innovative services, including search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing. What sets Traffic apart is its data-driven approach, leveraging advanced analytics to optimise campaigns and deliver measurable results for clients. With a commitment to excellence, Traffic has achieved notable milestones, positioning itself as a trusted partner for businesses seeking to enhance their online visibility and drive growth. The company’s unique blend of technology and expertise has solidified its reputation as a frontrunner in the digital marketing arena.
DitchCarbon Score
How does Traffic's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Traffic's score of 7 is lower than 99% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Traffic's reported carbon emissions
In 2022, Traffic reported total carbon emissions of approximately 1,295,340 kg CO2e, comprising 1,262,640 kg CO2e from Scope 1, 33,400 kg CO2e from Scope 2, and 47,300 kg CO2e from Scope 3 emissions. This marked a slight increase from 2021, where total emissions were about 1,258,970 kg CO2e, with 1,239,070 kg CO2e from Scope 1, 32,000 kg CO2e from Scope 2, and 47,300 kg CO2e from Scope 3. Despite the increase in emissions, Traffic has not publicly disclosed any specific reduction targets or initiatives aimed at decreasing their carbon footprint. The absence of documented climate pledges or commitments suggests a need for enhanced transparency and accountability in their climate strategy. As a company headquartered in the US, Traffic operates within an industry context that increasingly prioritises sustainability and carbon reduction, highlighting the importance of establishing clear climate commitments moving forward.
Unlock detailed emissions data
Access structured emissions data, company-specific emission factors, and source documents
Add to project| 2021 | 2022 | |
|---|---|---|
| Scope 1 | 1,239,070 | 0,000,000 |
| Scope 2 | 32,000 | 00,000 |
| Scope 3 | 47,300 | 00,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Traffic is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
