Marketing Lead
· Remote‑first (Europe, ±3 h CET) · Full-time
Why this role exists
Ditchcarbon is already trusted by enterprise brands like Amazon, Pfizer and Zurich. Your mission is to turn that traction into a repeatable, predictable pipeline of new opportunities from our clearly defined target market—helping more global enterprises cut their emissions, faster.
What you'll own
| Area | Year‑1 success looks like |
|---|---|
| Pipeline generation | Predictable, data‑driven flow of qualified opportunities that meets or exceeds quarterly targets (exact numbers set with the CEO at onboarding). |
| Full‑funnel demand | Clear channel mix, budget plan and experimentation calendar—continually optimised in HubSpot. |
| Positioning & messaging | Compelling narrative that resonates with enterprise buyers evaluating sustainability solutions. |
| ABM programmes | High‑touch outbound & inbound plays across defined Tier 1 & Tier 2 accounts, measured by engagement and SQL conversion. |
| Marketing ops & analytics | Source‑of‑truth dashboards in HubSpot (and any adjunct tools) that the exec team trusts for decision‑making. |
| Foundation for scale | Documented processes, agency/vendor relationships and—when justified—business case for first marketing hires. |
As a Marketing Lead at DitchCarbon, you'll be instrumental in shaping our brand voice and driving growth through strategic marketing initiatives. You'll work closely with our product and sales teams to create compelling narratives around our AI-powered sustainability solutions.
Day‑to‑day responsibilities
- Strategy & planning – set quarterly OKRs, budget and test roadmap.
- Channel ownership – evaluate and run the right mix (paid social/search, partner, content, events/webinars, PR, community, etc.).
- Account‑based marketing – build target lists, intent signals, personalised journeys and SDR plays.
- Campaign execution – write briefs, orchestrate creative, ship on time, measure impact.
- Lifecycle & funnel optimisation – tighten every stage from MQL → SQL → closed‑won.
- Data & tooling – own HubSpot; select/implement any additional tools needed (e.g. enrichment, intent, BI).
- Stakeholder management – sync weekly with Sales & Product; report directly to the CEO.
- Leadership – hire, coach and inspire future marketers; roll up sleeves until then.
Must‑have experience
- 5+ years in B2B enterprise SaaS demand generation or growth marketing.
- Proven track record building pipeline—from strategy through hands‑on execution—at ARR stages similar to ours.
- Fluent with HubSpot (or Salesforce + equivalent MAP) and marketing analytics.
- Comfortable owning ABM motions: list building, orchestration, multichannel engagement.
- Exposure to sustainability / climate‑tech markets OR genuine passion to learn quickly.
- Data‑driven decision‑maker who can translate insight into action.
- Able to switch between C‑suite conversations and granular campaign builds.
Nice‑to‑haves
- Network in the ESG / carbon‑management ecosystem.
- Power user of AI apps
How we work
- Remote‑first — we’re spread across Europe; async‑friendly with core hours
- Mission‑led — we accelerate enterprise decarbonisation; every marketing win is a climate win.
- Bias to action — we ship, learn, iterate. No ivory‑tower strategists.
- Inclusive & transparent — open metrics, regular retros and space for every voice.
Hiring process
- Intro call (30 min) – with CEO
- Practical task – short, time‑boxed assignment (2 hrs)
- Founder interviews – deep‑dive on strategy, culture, and leadership
- Offer – reference checks & proposal
We move fast and aim to wrap the cycle inside three weeks.
Ready to Apply?
We have a straightforward application process designed to help us understand your background, skills, and motivations. When you click the button below, you'll be taken to our application portal where you can tell us about yourself and share relevant experience.
Take your time to share what makes you unique and why you're interested in joining DitchCarbon. We value authenticity over perfection and are genuinely excited to learn about your perspective on sustainability and technology.
We review all applications carefully and aim to respond within 2-3 business days to schedule an initial conversation.