De Beers SA, a leading name in the diamond industry, is headquartered in Luxembourg (LU) and operates extensively across Africa, Canada, and Australia. Founded in 1888, the company has played a pivotal role in shaping the global diamond market, known for its commitment to ethical sourcing and sustainability. Specialising in diamond exploration, mining, and retail, De Beers offers a unique portfolio of products, including high-quality diamonds and innovative jewellery designs. The brand is synonymous with luxury and craftsmanship, setting industry standards with its iconic "A Diamond is Forever" campaign. With a strong market position, De Beers has achieved numerous accolades, reinforcing its reputation as a trusted leader in the diamond sector. The company's dedication to responsible practices and community development further distinguishes it in a competitive landscape.
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