Nielsen Holdings Luxembourg S.a.r.l., commonly known as Nielsen, is a global leader in audience measurement and analytics, headquartered in Luxembourg (LU). Founded in 1923, Nielsen has evolved to become a pivotal player in the media and consumer insights industry, with significant operations across North America, Europe, and Asia-Pacific. Nielsen's core offerings include comprehensive data analytics, market research, and audience measurement services, which empower businesses to understand consumer behaviour and optimise their marketing strategies. The company's unique ability to integrate traditional and digital measurement sets it apart in a rapidly changing marketplace. With a strong market position, Nielsen has achieved notable milestones, including the development of innovative measurement solutions that cater to the evolving needs of advertisers and media companies. As a trusted partner, Nielsen continues to shape the future of audience engagement and consumer insights.
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