The Sporting Exchange Limited, commonly known as Betfair, is a leading player in the online betting and gaming industry, headquartered in Great Britain. Founded in 2000, the company revolutionised the betting landscape by introducing a peer-to-peer betting exchange model, allowing users to bet against each other rather than against a bookmaker. With a strong presence in the UK and expanding operations across Europe and Australia, The Sporting Exchange Limited offers a diverse range of products, including sports betting, casino games, and poker. Its unique exchange platform sets it apart, providing customers with competitive odds and the ability to set their own prices. Recognised for its innovation, the company has achieved significant market share and continues to be a prominent force in the global gaming sector.
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