Rakuten Europe S.à R.L., a subsidiary of the global e-commerce giant Rakuten, is headquartered in Luxembourg (LU) and operates extensively across Europe. Founded in 1997, Rakuten has established itself as a leader in the online marketplace industry, offering a diverse range of services including e-commerce, digital content, and financial technology. The company is renowned for its unique loyalty programme, Rakuten Super Points, which enhances customer engagement and retention. With a strong market position, Rakuten Europe has achieved significant milestones, including partnerships with various retailers and a growing presence in the digital services sector. As a key player in the European e-commerce landscape, Rakuten Europe continues to innovate and expand its offerings, solidifying its reputation as a trusted platform for consumers and businesses alike.
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