MLB Advanced Media, L.P., commonly referred to as MLBAM, is a leading digital media company headquartered in the United States. Founded in 2000, it has played a pivotal role in transforming the way baseball fans engage with the sport through innovative technology and digital platforms. Specialising in streaming services, data analytics, and content distribution, MLBAM is renowned for its flagship product, MLB.TV, which offers live game streaming and extensive on-demand content. The company has achieved significant milestones, including the development of the first-ever live sports streaming service, solidifying its position as a pioneer in the sports media industry. With a strong presence across North America and partnerships with various sports leagues, MLB Advanced Media continues to set the standard for digital engagement in baseball, making it an essential player in the sports technology landscape.
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