CitizenM, officially known as CitizenM Hotels, is a pioneering player in the hospitality industry, headquartered in the Netherlands. Founded in 2008, the company has rapidly expanded its footprint across major cities in Europe, North America, and Asia, redefining the hotel experience for modern travellers.
CitizenM is renowned for its innovative approach to affordable luxury, offering stylish, tech-savvy rooms that cater to the needs of both business and leisure guests. The brand's unique concept combines high-quality design with a focus on comfort and convenience, featuring self-check-in kiosks and 24/7 access to amenities.
With a commitment to sustainability and a strong market presence, CitizenM has garnered numerous accolades, positioning itself as a leader in the boutique hotel sector. Its dedication to creating a vibrant, community-oriented atmosphere sets it apart in a competitive landscape.
+39 vs industry average
Citizenm’s score of 65 is higher than 82% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Hospitality has typical carbon intensity
Industry performance
The Hospitality industry has reduced its overall emissions by 32% since 2018
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Citizenm's reported carbon emissions
In 2024, CitizenM reported total carbon emissions of approximately 15,653,000 kg CO2e, comprising Scope 1 emissions of about 3,971,000 kg CO2e, Scope 2 emissions of approximately 11,682,000 kg CO2e, and Scope 3 emissions from business travel and waste generated in operations amounting to about 1,190,000 kg CO2e and 870,000 kg CO2e, respectively. This data reflects a commitment to transparency and accountability in their environmental impact.
CitizenM has set ambitious climate targets, aiming for net-zero operations for Scope 1 and 2 absolute greenhouse gas emissions by 2040. This long-term goal is part of a broader strategy to reduce emissions progressively, with interim targets of 20%, 35%, and 55% reductions set for the years leading up to 2040. Additionally, they previously aimed to reduce Scope 1 and Scope 2 emissions by 5% by 2022, using 2019 as a baseline.
The emissions data is cascaded from their parent company, CitizenM Operations Holding B.V., which is linked to Marriott International, Inc. This relationship ensures that CitizenM aligns its climate commitments with industry standards and practices established by its parent organisation.
Overall, CitizenM's proactive approach to managing carbon emissions and setting reduction targets demonstrates its commitment to sustainability and responsible business practices in the hospitality sector.
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Citizenm’s Climate Goals (2030 & 2050)
4 goals2040
net-zero in operations (Scope 1 and 2 absolute GHG emissions…
net-zero in operations (Scope 1 and 2 absolute GHG emissions) by 2040 - new goal on track 20% 35% 55%
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
See all 4 climate goals
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Scope 3 top emissions categories
2 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative
Inherited from Marriott International, Inc.
Carbon Disclosure Project
Inherited from Marriott International, Inc.The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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