Public Profile

GfK

GfK, officially known as GfK SE, is a leading global market research company headquartered in Nuremberg, Germany, with significant operations across Europe, North America, and Asia. Founded in 1934, GfK has established itself as a key player in the market intelligence industry, specialising in consumer insights, market analytics, and data-driven solutions. The company offers a diverse range of services, including market measurement, brand tracking, and consumer behaviour analysis, which are distinguished by their innovative methodologies and advanced analytics capabilities. GfK's commitment to delivering actionable insights has positioned it as a trusted partner for businesses seeking to enhance their market strategies. With a strong reputation for accuracy and reliability, GfK has achieved notable milestones, including the development of proprietary data collection techniques and a robust global network, solidifying its status as a leader in the market research sector.

DitchCarbon Score

How does GfK's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

3

Industry Average

Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

9

Industry Benchmark

GfK's score of 3 is higher than 50% of the industry. This can give you a sense of how well the company is doing compared to its peers.

50%

GfK's reported carbon emissions

GfK, headquartered in Italy, currently does not provide specific carbon emissions data for the most recent year, as there are no available figures. Additionally, there are no documented reduction targets or climate pledges outlined in their initiatives. This lack of data suggests that GfK may still be in the early stages of formalising its climate commitments or reporting on its carbon footprint. As the industry increasingly prioritises sustainability, GfK's future actions in addressing carbon emissions and setting reduction targets will be crucial for aligning with global climate goals.

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. GfK's primary industry is Other business services (74), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. GfK is headquartered in IT, which has a rank of low, indicating low grid carbon intensity.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

GfK is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
Carbon Disclosure Project
The Climate Pledge
UN Global Compact

Other Organizations in Business Services

Aura Minerals

IO
Business Services
Updated 1 day ago

Cegedim Service Center SRL

RO
Business Services
Updated 4 days ago
CDP

Express Employment

US
Business Services
Updated 3 days ago

HSBC Group Management Services Limited

GB
Business Services
Updated 4 days ago

Genesis Global

GB
Business Services
Updated 11 days ago
CDP

LHH Recruitment Solutions

US
Business Services
Updated 11 days ago

Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers