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  2. GfK
Public Profile
Business Services
IT
updated 6 months ago

GfK

Company website

GfK, officially known as GfK SE, is a leading global market research company headquartered in Nuremberg, Germany, with significant operations across Europe, North America, and Asia. Founded in 1934, GfK has established itself as a key player in the market intelligence industry, specialising in consumer insights, market analytics, and data-driven solutions. The company offers a diverse range of services, including market measurement, brand tracking, and consumer behaviour analysis, which are distinguished by their innovative methodologies and advanced analytics capabilities. GfK's commitment to delivering actionable insights has positioned it as a trusted partner for businesses seeking to enhance their market strategies. With a strong reputation for accuracy and reliability, GfK has achieved notable milestones, including the development of proprietary data collection techniques and a robust global network, solidifying its status as a leader in the market research sector.

DitchCarbon Score

How does GfK's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

23

Industry Average

Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

25

Industry Benchmark

GfK's score of 23 is lower than 67% of the industry. This can give you a sense of how well the company is doing compared to its peers.

33%

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GfK's reported carbon emissions

GfK, headquartered in Italy, currently does not report any specific carbon emissions data, as there are no available figures for kg CO2e emissions. Additionally, the company has not established any documented reduction targets or climate pledges. As such, GfK's climate commitments and initiatives remain unspecified, and there is no inherited emissions data from a parent or related organization. Without concrete emissions data or reduction initiatives, GfK's position in the context of climate action remains unclear.

Industry emissions intensity

Very low
Low
Medium
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Very high
Some industries are more carbon intensive than others. GfK's primary industry is Other business services (74), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
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Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for GfK is in IT, which has a low grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

GfK is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers

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