Hallmark Cards, Inc., commonly known as Hallmark, is a leading American company headquartered in Kansas City, Missouri. Founded in 1910, Hallmark has established itself as a prominent player in the greeting card and gift industry, renowned for its innovative designs and heartfelt messages. The company operates primarily in the United States, with a significant presence in Canada and various international markets.
Hallmark's core offerings include greeting cards, gift wrap, and a diverse range of gifts and home décor items. What sets Hallmark apart is its commitment to quality and emotional connection, making it a trusted choice for consumers seeking to express sentiments on special occasions. With a rich history of creativity and a strong market position, Hallmark continues to be a beloved brand, celebrated for its contributions to personal expression and connection.
+5 vs industry average
Hallmark’s score of 40 is higher than 56% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Retail Trade Services has below-average carbon intensity
Industry performance
The Retail Trade Services industry has reduced its overall emissions by 42% since 2019
Emissions trajectory 2020 – 2028
Reported emissions
Scope 3 accounts for ••• of total emissions.
Hallmark's reported carbon emissions
In 2025, Hallmark, headquartered in the United States, reported total carbon emissions of approximately 2,073,719,000 kg CO2e. This figure includes Scope 1 emissions of about 32,665,000 kg CO2e, Scope 2 emissions of approximately 508,000 kg CO2e, and Scope 3 emissions totalling around 2,007,371,900 kg CO2e. The Scope 3 emissions are particularly significant, accounting for the majority of their carbon footprint, with major contributions from the use of sold products and employee commuting. Hallmark has set ambitious climate commitments, aiming to reduce absolute Scope 1 and 2 greenhouse gas emissions by 46.2% by 2030 from a 2019 baseline. Additionally, the company plans to increase its annual sourcing of renewable electricity from 2% in 2019 to 100% by 2030. For Scope 3 emissions, Hallmark targets a reduction of 27.5% within the same timeframe, addressing various categories such as purchased goods and services, business travel, and waste generated in operations. These targets are aligned with the Science Based Targets initiative (SBTi) and reflect Hallmark's commitment to sustainable practices in the retail sector.
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Hallmark’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for Hallmark yet.
Scope 3 top emissions categories
12 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Hallmark
Frequently asked questions
Common questions about Hallmark’s sustainability data and climate commitments
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