Public Profile

Hallmark

Hallmark Cards, Inc., commonly known as Hallmark, is a leading American company headquartered in Kansas City, Missouri. Founded in 1910, Hallmark has established itself as a prominent player in the greeting card and gift industry, renowned for its innovative designs and heartfelt messages. The company operates primarily in the United States, with a significant presence in Canada and various international markets. Hallmark's core offerings include greeting cards, gift wrap, and a diverse range of gifts and home décor items. What sets Hallmark apart is its commitment to quality and emotional connection, making it a trusted choice for consumers seeking to express sentiments on special occasions. With a rich history of creativity and a strong market position, Hallmark continues to be a beloved brand, celebrated for its contributions to personal expression and connection.

DitchCarbon Score

How does Hallmark's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

28

Industry Average

Mean score of companies in the Retail Trade Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

27

Industry Benchmark

Hallmark's score of 28 is higher than 78% of the industry. This can give you a sense of how well the company is doing compared to its peers.

78%

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Hallmark's reported carbon emissions

Hallmark, Incorporated, headquartered in the United States, has set ambitious climate commitments aimed at significantly reducing its greenhouse gas (GHG) emissions. Although specific emissions data for the most recent year is not available, Hallmark has established clear targets for the future. The company aims to reduce its absolute Scope 1 and 2 GHG emissions by approximately 46.2% by 2030, using 2019 as the baseline year. Additionally, Hallmark is committed to increasing its annual sourcing of renewable electricity from about 2% in 2019 to 100% by 2030. In terms of Scope 3 emissions, which encompass a wide range of indirect emissions from purchased goods and services, upstream transportation, waste generated in operations, and more, Hallmark has set a target to reduce these emissions by approximately 27.5% within the same timeframe. These commitments align with the science-based targets necessary to limit global warming to 1.5°C, reflecting Hallmark's dedication to sustainability and climate action.

Industry emissions intensity

Very low
Low
Medium
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Very high
Some industries are more carbon intensive than others. Hallmark's primary industry is Retail trade services, except of motor vehicles and motorcycles; repair services of personal and household goods (52), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
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Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Hallmark is in US, which has a low grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Hallmark is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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