Superdry, officially known as Superdry PLC, is a British fashion retailer headquartered in the United Kingdom. Founded in 2003, the brand has rapidly established itself within the global apparel industry, particularly in the casual wear segment. With a strong presence in Europe, North America, and Asia, Superdry combines vintage Americana and Japanese-inspired graphics, creating a unique aesthetic that resonates with a diverse audience. The company is renowned for its high-quality outerwear, graphic T-shirts, and stylish accessories, all characterised by distinctive designs and attention to detail. Superdry has achieved notable market recognition, becoming a go-to brand for fashion-conscious consumers seeking both style and functionality. With a commitment to sustainability and innovation, Superdry continues to evolve, solidifying its position as a leader in contemporary fashion.
How does Superdry's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Apparel Production industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Superdry's score of 64 is higher than 78% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2023, Superdry reported total carbon emissions of approximately 190,803,000 kg CO2e. The company has set ambitious climate commitments, aiming for net-zero emissions across its entire value chain by FY2040. This includes a near-term target to reduce absolute Scope 1 and 2 greenhouse gas (GHG) emissions by 83.65% by FY2030 from a FY2020 base year. Additionally, Superdry plans to reduce absolute Scope 3 emissions by 50% within the same timeframe. Significant achievements include a 97% reduction in direct carbon emissions (Scopes 1 and 2) between 2014 and 2021, which positioned Superdry at the top of the Financial Times Climate Leaders league table in 2021. The company also aims to source 100% renewable electricity annually and invest in Voluntary Emission Reduction offsets to neutralise all remaining Scope 1 and 2 emissions from 2025. Superdry's emissions data is self-reported and does not cascade from any parent organization. The company is committed to transparency and has outlined its reduction initiatives in various sustainability reports.
Access structured emissions data, company-specific emission factors, and source documents
| 2017 | 2019 | 2020 | 2021 | 2022 | |
|---|---|---|---|---|---|
| Scope 1 | 369,463 | 000,000 | 000,000 | 000,000 | 000,000 |
| Scope 2 | 3,111,830 | 000,000 | 000,000 | 000,000 | - |
| Scope 3 | - | - | - | - | 000,000,000 |
Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 64% of Scope 3 emissions.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Superdry has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.


Common questions about Superdry's sustainability data and climate commitments