Better Collective, a leading global sports betting media group, is headquartered in Denmark (DK) and operates extensively across Europe and North America. Founded in 2004, the company has established itself as a key player in the iGaming industry, focusing on providing innovative digital platforms that enhance the betting experience for users.
The firm’s core offerings include affiliate marketing solutions, content creation, and data-driven insights, all designed to empower bettors with the information they need to make informed decisions. Better Collective is renowned for its commitment to transparency and responsible gambling, setting it apart in a competitive market.
With a strong market position, Better Collective has achieved significant milestones, including multiple awards for its contributions to the industry. Its unique blend of technology and user-centric content continues to drive growth and engagement within the sports betting community.
+15 vs industry average
Better Collective’s score of 40 is higher than 64% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Other Services has below-average carbon intensity
Industry performance
The Other Services industry has reduced its overall emissions by 5% since 2019
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Better Collective's reported carbon emissions
In 2024, Better Collective reported total carbon emissions of approximately 28,461,000 kg CO2e. This figure includes Scope 1 emissions of about 74,000 kg CO2e, Scope 2 emissions of approximately 1,844,000 kg CO2e (market-based), and significant Scope 3 emissions totalling around 26,554,000 kg CO2e. The Scope 3 emissions breakdown reveals major contributions from the use of sold products (about 17,310,000 kg CO2e) and purchased goods and services (approximately 4,363,000 kg CO2e). In comparison, the previous year, 2023, saw total emissions of approximately 2,914,900 kg CO2e, with Scope 1 at about 71,400 kg CO2e, Scope 2 at approximately 247,400 kg CO2e, and Scope 3 at around 2,596,100 kg CO2e. This indicates a significant increase in emissions in 2024, primarily driven by Scope 3 activities. Despite the increase in emissions, Better Collective has not publicly committed to specific reduction targets or initiatives, as indicated by the absence of documented reduction targets or SBTi commitments. The company operates independently without cascading emissions data from a parent organization, ensuring that its reported figures reflect its own operational impact. Better Collective's headquarters is located in Denmark (DK), and it continues to monitor and report its carbon footprint as part of its commitment to transparency in climate action.
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Better Collective’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for Better Collective yet.
Scope 3 top emissions categories
6 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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