Public Profile

Visitscotland

VisitScotland, the national tourism organisation for Scotland, is headquartered in Edinburgh, GB. Established in 2005, it plays a pivotal role in promoting Scotland as a premier travel destination, focusing on key regions such as the Highlands, Lowlands, and the vibrant cities of Glasgow and Edinburgh. The organisation's core services include providing comprehensive travel information, marketing campaigns, and support for local businesses in the tourism sector. VisitScotland is renowned for its unique approach to showcasing Scotland's rich heritage, stunning landscapes, and cultural experiences, making it a leader in the tourism industry. With a commitment to sustainable tourism and community engagement, VisitScotland has achieved notable milestones, including the development of the "Scotland's Year of" campaigns, which celebrate various aspects of Scottish culture and history, further solidifying its market position as a trusted resource for travellers.

DitchCarbon Score

How does Visitscotland's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

34

Industry Average

Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

27

Industry Benchmark

Visitscotland's score of 34 is higher than 60% of the industry. This can give you a sense of how well the company is doing compared to its peers.

60%

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Visitscotland's reported carbon emissions

In 2023, VisitScotland reported total carbon emissions of approximately 742,000 kg CO2e, all of which fall under Scope 3 emissions. This includes significant contributions from business travel, accounting for about 312,000 kg CO2e, and employee commuting, which contributed approximately 318,000 kg CO2e. VisitScotland has set ambitious climate commitments, aiming to achieve net zero in direct emissions (Scope 1 and Scope 2) by 2030. This commitment aligns with the broader Scottish Government goal to reduce all greenhouse gas emissions to net zero by 2045, using a 2008/09 baseline. These initiatives reflect VisitScotland's dedication to sustainability and its role in addressing climate change within the tourism sector.

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2023
Scope 1
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Scope 2
-
Scope 3
742,000

Industry emissions intensity

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Very high
Some industries are more carbon intensive than others. Visitscotland's primary industry is Other services (93), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
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Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Visitscotland is in GB, which has a low grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Visitscotland is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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