Public Profile

Visitscotland

VisitScotland, the national tourism organisation for Scotland, is headquartered in Edinburgh, GB. Established in 2005, it plays a pivotal role in promoting Scotland as a premier travel destination, focusing on key regions such as the Highlands, Lowlands, and the vibrant cities of Glasgow and Edinburgh. The organisation's core services include providing comprehensive travel information, marketing campaigns, and support for local businesses in the tourism sector. VisitScotland is renowned for its unique approach to showcasing Scotland's rich heritage, stunning landscapes, and cultural experiences, making it a leader in the tourism industry. With a commitment to sustainable tourism and community engagement, VisitScotland has achieved notable milestones, including the development of the "Scotland's Year of" campaigns, which celebrate various aspects of Scottish culture and history, further solidifying its market position as a trusted resource for travellers.

DitchCarbon Score

How does Visitscotland's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

23

Industry Average

Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

11

Industry Benchmark

Visitscotland's score of 23 is lower than 99% of the industry. This can give you a sense of how well the company is doing compared to its peers.

1%

Visitscotland's reported carbon emissions

In 2024, VisitScotland reported total carbon emissions of approximately 1,129,000 kg CO2e. This figure includes 742,000 kg CO2e from Scope 1 emissions and 387,000 kg CO2e from Scope 3 emissions. Within Scope 3, significant contributors were business travel at 242,000 kg CO2e, employee commute at 318,000 kg CO2e, and purchased goods and services at 70,000 kg CO2e. Currently, VisitScotland has not disclosed any specific reduction targets or initiatives aimed at decreasing their carbon footprint. However, their commitment to addressing climate change is evident in their emissions reporting and transparency. As the organisation continues to navigate its environmental impact, further commitments and strategies may be developed to align with industry standards for sustainability and climate action.

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2024
Scope 1
742,000
Scope 2
-
Scope 3
387,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Visitscotland's primary industry is Other services (93), which is low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. Visitscotland is headquartered in GB, which has a rank of low, indicating low grid carbon intensity.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Visitscotland is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
Carbon Disclosure Project
The Climate Pledge
UN Global Compact

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