Public Profile

Circana

Circana, formerly known as IRI, is a leading data and analytics company headquartered in the United States. Founded in 1979, Circana has established itself as a key player in the market research industry, specialising in consumer insights and retail analytics. With a strong presence across North America and Europe, the company provides innovative solutions that empower businesses to make informed decisions. Circana's core offerings include advanced analytics, market measurement, and consumer behaviour insights, all designed to enhance strategic planning and drive growth. The company's unique approach combines cutting-edge technology with deep industry expertise, positioning it as a trusted partner for brands and retailers alike. Notably, Circana has achieved significant milestones in data integration and predictive analytics, solidifying its reputation as a market leader in the ever-evolving landscape of consumer insights.

DitchCarbon Score

How does Circana's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

27

Industry Average

Mean score of companies in the Media Production industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

21

Industry Benchmark

Circana's score of 27 is higher than 87% of the industry. This can give you a sense of how well the company is doing compared to its peers.

87%

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Circana's reported carbon emissions

In 2022, Circana reported total carbon emissions of approximately 1,812,000 kg CO2e, comprising 381,000 kg CO2e from Scope 1, 951,000 kg CO2e from Scope 2, and 480,000 kg CO2e from Scope 3 emissions related to business travel. The company has disclosed emissions across all three scopes, demonstrating a comprehensive approach to tracking its carbon footprint. Despite the significant emissions figures, Circana has not outlined specific reduction targets or initiatives in its current commitments. This lack of defined goals suggests an opportunity for the company to enhance its climate strategy and align with industry standards for sustainability. Circana's headquarters is located in the US, and while the company has not yet committed to specific science-based targets or climate pledges, the transparency in its emissions reporting indicates a foundational step towards addressing climate change.

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2022
Scope 1
381,000
Scope 2
951,000
Scope 3
480,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Circana's primary industry is Printed matter and recorded media (22), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Circana is in US, which has a low grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Circana is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers