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Circana
Marketing Research and Public Opinion PollingUnited States
Last verified 1 month agocircana.com
Circana, formerly known as IRI, is a leading player in the marketing research and public opinion polling industry, headquartered in the United States. Founded in 1979, Circana has established itself as a trusted partner for businesses seeking insights into consumer behaviour and market trends. With a strong presence across North America and Europe, the company offers a range of innovative solutions, including data analytics, market measurement, and consumer insights.
Circana's unique approach combines advanced technology with deep industry expertise, enabling clients to make informed decisions based on real-time data. The company has achieved significant milestones, including the integration of cutting-edge AI tools to enhance its research capabilities. Recognised for its commitment to accuracy and reliability, Circana continues to solidify its position as a market leader, helping brands navigate the complexities of consumer dynamics.
29
DitchCarbon score
+3 vs industry average
Circana’s score of 29 is higher than 70% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Low
Marketing Research and Public Opinion Polling has below-average carbon intensity
Industry performance
0.194
20182025
The Marketing Research and Public Opinion Polling industry has reduced its overall emissions by 26% since 2018
Emissions trajectory 2020 – 2027
20202021202220232024202520262027
Reported emissions
Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e
Scope 3 accounts for ••• of total emissions.
Circana's reported carbon emissions
Circana, a US-based marketing research and public opinion polling company, reported approximately 40.8 million kg CO2e in total greenhouse gas emissions for 2024. This total includes about 238,000 kg CO2e from Scope 1 emissions, 3.33 million kg CO2e from market-based Scope 2 emissions, and approximately 37.39 million kg CO2e from Scope 3 emissions. Key contributors to Scope 3 emissions were purchased goods and services at around 36.26 million kg CO2e and business travel at approximately 827,000 kg CO2e.
In 2022, Circana's Scope 1 emissions were approximately 381,000 kg CO2e, and location-based Scope 2 emissions were about 951,000 kg CO2e. Their reported Scope 3 emissions for 2022 included approximately 480,000 kg CO2e from business travel.
Circana has demonstrated its commitment to climate action by signing The Climate Pledge in February 2026.
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Circana’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for Circana yet.
Scope 3 top emissions categories
3 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
See details
Not active
Carbon Disclosure Project
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Not active
The Climate Pledge
Signed 2026See details
Active
UN Global Compact Climate Champions initiative
See details
Not active
RE 100
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Not active
Climate Action 100
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Not active
Emissions comparison with industry peers
View similar organisationsCompanyCountryIndustryLast updatedScoreDetails
Circana1 month ago
29
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Frequently asked questions
Common questions about Circana’s sustainability data and climate commitments
Usage policy
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