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Circana, formerly known as IRI, is a leading player in the marketing research and public opinion polling industry, headquartered in the United States. Founded in 1979, Circana has established itself as a trusted partner for businesses seeking insights into consumer behaviour and market trends. With a strong presence across North America and Europe, the company offers a range of innovative solutions, including data analytics, market measurement, and consumer insights.
Circana's unique approach combines advanced technology with deep industry expertise, enabling clients to make informed decisions based on real-time data. The company has achieved significant milestones, including the integration of cutting-edge AI tools to enhance its research capabilities. Recognised for its commitment to accuracy and reliability, Circana continues to solidify its position as a market leader, helping brands navigate the complexities of consumer dynamics.
+2 vs industry average
Circana’s score of 29 is higher than 60% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Marketing Research and Public Opinion Polling has below-average carbon intensity
The Marketing Research and Public Opinion Polling industry has reduced its overall emissions by 26% since 2018
Scope 3 accounts for ••• of total emissions.
Circana, a marketing research and public opinion polling company headquartered in the US, reported a total of approximately 41.00 billion kg CO2e in emissions for 2024. This figure encompasses Scope 1, 2, and 3 emissions. Specifically, Scope 1 emissions were about 238,000 kg CO2e, Scope 2 emissions (market-based) totalled approximately 3,326,000 kg CO2e, and Scope 3 emissions amounted to roughly 37,386,000 kg CO2e. Within Scope 3, purchased goods and services accounted for approximately 36,258,000 kg CO2e, and business travel contributed about 827,000 kg CO2e.
In 2022, Circana's reported emissions included approximately 381,000 kg CO2e for Scope 1 and around 951,000 kg CO2e for Scope 2 (location-based). Scope 3 emissions for this year were partly disclosed, with business travel accounting for approximately 480,000 kg CO2e. The company has indicated that data for categories such as purchased goods and services and employee commute within Scope 3 was missing for 2022.
Circana has committed to climate action by signing the Climate Pledge in February 2026, aligning with the initiative's goals. While specific, quantitative reduction targets beyond the Climate Pledge are not detailed in the provided data, the company's reporting includes a revenue figure of approximately 65.80 billion USD for 2024.
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No climate goals have been disclosed for Circana yet.
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Common questions about Circana’s sustainability data and climate commitments
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