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OrganisationsCircana
Circana logo

Circana

Marketing Research and Public Opinion PollingUnited States
Last verified 4 days agocircana.com

Circana, formerly known as IRI, is a leading player in the marketing research and public opinion polling industry, headquartered in the United States. Founded in 1979, Circana has established itself as a trusted partner for businesses seeking insights into consumer behaviour and market trends. With a strong presence across North America and Europe, the company offers a range of innovative solutions, including data analytics, market measurement, and consumer insights.

Circana's unique approach combines advanced technology with deep industry expertise, enabling clients to make informed decisions based on real-time data. The company has achieved significant milestones, including the integration of cutting-edge AI tools to enhance its research capabilities. Recognised for its commitment to accuracy and reliability, Circana continues to solidify its position as a market leader, helping brands navigate the complexities of consumer dynamics.

34
DitchCarbon score

+5 vs industry average

Circana’s score of 34 is higher than 76% of the industry. This can give you a sense of how well the company is doing compared to its peers.

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Industry Intensity

Very Low

Marketing Research and Public Opinion Polling is among the least carbon-intensive industries

Industry performance

0.068
20192025

The Marketing Research and Public Opinion Polling industry has increased its overall emissions by 2% since 2019

Emissions trajectory 2020 – 2027

00.0M00.0M00.0M00.0M0

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20202021202220232024202520262027

Reported emissions

Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e

Scope 3 accounts for ••• of total emissions.

Circana's reported carbon emissions

Circana, a marketing research and public opinion polling firm headquartered in the US, reported a total of approximately 41.0 million kg CO2e in emissions for 2024. This figure encompasses Scope 1, Scope 2, and Scope 3 emissions. Scope 3 emissions represented the largest portion, totalling about 37.4 million kg CO2e, primarily driven by purchased goods and services (approximately 36.3 million kg CO2e) and business travel (about 827,000 kg CO2e). Scope 2 emissions were approximately 3.3 million kg CO2e, with Scope 1 emissions at about 238,000 kg CO2e.

In 2022, Circana's emissions included Scope 1 emissions of approximately 381,000 kg CO2e and Scope 2 emissions of about 951,000 kg CO2e. Scope 3 emissions for 2022 are partially disclosed, with business travel accounting for around 480,000 kg CO2e, and data for purchased goods and services and employee commute were noted as missing.

Circana is a signatory to the Climate Pledge, having signed on 24 February 2026, demonstrating a commitment to net-zero carbon emissions by 2040. The company's climate commitments and emissions data are not cascaded from a parent organisation, with its initiative sources and performance data originating from Circana, LLC. The company's latest sustainability report, referenced for its 2022 data, also includes an emission factor for CO2 Intensity of 45.0 for an unspecified scope and commodity unit of m2.

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Circana’s Climate Goals (2030 & 2050)

No climate goals have been disclosed for Circana yet.

Scope 3 top emissions categories

3 of 15 categories disclosed
Purchased Goods & Services97%
Business Travel2%
Upstream Transportation & Distribution1%
Purchased Goods & Services97%
Business Travel2%
Upstream Transportation & Distribution1%

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Climate initiatives

SCIENCE BASED TARGETS

Science Based Targets Initiative

See details
Not active
CDP

Carbon Disclosure Project

See details
Not active
THE CLIMATE PLEDGE

The Climate Pledge

Signed 2026See details
Active
United Nations Global Compact

UN Global Compact Climate Champions initiative

See details
Not active
RE 100

RE 100

See details
Not active
Climate Action 100+

Climate Action 100

See details
Not active

Emissions comparison with industry peers

View similar organisations
CompanyCountryIndustryLast updatedScoreDetails
Circana logoCircana
USMarketing Research and Public Opinion Polling
4 days ago
34
Epsilon Data Management, LLC logoEpsilon Data Management, LLC
USComputer Services
6 hours ago
100
View
Digitas, Inc. logoDigitas, Inc.
USBusiness Services
6 hours ago
99
View
Oliver Wyman Group logoOliver Wyman Group
USBusiness Services
7 hours ago
88
View
I
Ipsos-Insight, LLC
USResearch Services
7 hours ago
83
View
Loyalty Partner GmbH logoLoyalty Partner GmbH
DESoftware and Other Prerecorded Compact Disc, Tape, and Record Reproducing
7 hours ago
81
View
Ibm logoIbm
USComputer Services
8 hours ago
71
View

Frequently asked questions

Common questions about Circana’s sustainability data and climate commitments

Circana reported total carbon emissions of approximately 41 million kg CO₂e for 2024. This figure includes Scope 1, Scope 2, and Scope 3 emissions, with the vast majority, around 37.4 million kg CO₂e, coming from Scope 3. The primary contributors to these emissions are purchased goods and services, accounting for about 36.3 million kg CO₂e, and business travel, which adds roughly 827,000 kg CO₂e. This comprehensive reporting highlights Circana's commitment to transparency in its environmental impact.

Data year: 2024

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You’re welcome to quote or reference data from this page, but please include a visible link back to this URL. Bulk collection, resale, or redistribution of data from multiple profiles is not permitted.

See our License Agreement for more details.

Where does DitchCarbon
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