Gfk
GfK, or Gesellschaft für Konsumforschung, is a leading global market research company headquartered in Germany. Established in 1934, GfK has evolved into a key player in the market intelligence sector, with a strong presence across Europe, North America, and Asia-Pacific. Specialising in consumer insights, retail measurement, and brand tracking, GfK offers unique data-driven solutions that empower businesses to make informed decisions. Their innovative approach combines advanced analytics with deep industry expertise, setting them apart in a competitive landscape. Recognised for their commitment to quality and accuracy, GfK has achieved notable milestones, including the development of pioneering methodologies in market research. With a robust portfolio of services, GfK continues to solidify its position as a trusted partner for brands seeking to understand consumer behaviour and market trends.
DitchCarbon Score
How does Gfk's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Gfk's score of 27 is higher than 85% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Gfk's reported carbon emissions
In 2022, GfK reported total carbon emissions of approximately 22,201,000 kg CO2e. This figure includes 1,747,000 kg CO2e from Scope 1 emissions, 4,645,000 kg CO2e from Scope 2 emissions, and 15,808,000 kg CO2e from Scope 3 emissions. The company has shown a significant reduction in emissions over the years, with total emissions decreasing from about 56,559,000 kg CO2e in 2019 to 22,201,000 kg CO2e in 2022. In 2021, GfK's emissions were approximately 20,000,000 kg CO2e, with Scope 1 emissions at 1,725,000 kg CO2e, Scope 2 at 5,786,000 kg CO2e, and Scope 3 at 13,940,000 kg CO2e. The trend indicates a commitment to reducing their carbon footprint, although specific reduction targets or initiatives have not been disclosed. GfK's emissions intensity ratio, which measures greenhouse gas emissions per million euros of revenue, reflects their ongoing efforts to improve sustainability. The company has disclosed emissions data across all three scopes, demonstrating transparency in their climate impact reporting. However, there are currently no specific reduction targets or climate pledges outlined in their sustainability documentation.
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| 2019 | 2020 | 2021 | 2022 | |
|---|---|---|---|---|
| Scope 1 | 2,087,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 9,839,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 3 | 44,633,000 | 00,000,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Gfk is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
