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Public Profile
Research Services
DE
updated 2 days ago

Gfk

Company website

GfK, or Gesellschaft für Konsumforschung, is a leading global market research company headquartered in Germany. Established in 1934, GfK has evolved into a key player in the market intelligence sector, with a strong presence across Europe, North America, and Asia-Pacific. Specialising in consumer insights, retail measurement, and brand tracking, GfK offers unique data-driven solutions that empower businesses to make informed decisions. Their innovative approach combines advanced analytics with deep industry expertise, setting them apart in a competitive landscape. Recognised for their commitment to quality and accuracy, GfK has achieved notable milestones, including the development of pioneering methodologies in market research. With a robust portfolio of services, GfK continues to solidify its position as a trusted partner for brands seeking to understand consumer behaviour and market trends.

DitchCarbon Score

How does Gfk's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

27

Industry Average

Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

44

Industry Benchmark

Gfk's score of 27 is higher than 59% of the industry. This can give you a sense of how well the company is doing compared to its peers.

59%

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Gfk's reported carbon emissions

In 2022, GfK SE reported total carbon emissions of approximately 22,201,000 kg CO2e. This figure includes 1,747,000 kg CO2e from Scope 1 emissions, primarily from mobile combustion, which accounted for about 1,527,000 kg CO2e. Scope 2 emissions totalled approximately 4,645,000 kg CO2e, with purchased electricity contributing about 2,844,000 kg CO2e. The most significant portion of emissions came from Scope 3, amounting to around 15,808,000 kg CO2e, with employee commuting being the largest contributor at about 8,179,000 kg CO2e. GfK has not set specific reduction targets or initiatives as part of its climate commitments, and there are no disclosed SBTi (Science Based Targets initiative) reduction targets. The emissions data is cascaded from its parent company, GfK SE, indicating a corporate family relationship that influences its sustainability reporting. Overall, GfK's emissions profile highlights the need for enhanced climate strategies, particularly in managing Scope 3 emissions, which represent the majority of its carbon footprint.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

2019202020212022
Scope 1
2,087,000
0,000,000
0,000,000
0,000,000
Scope 2
9,839,000
0,000,000
0,000,000
0,000,000
Scope 3
44,633,000
00,000,000
00,000,000
00,000,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Gfk's primary industry is Research and development services (73), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Gfk is in DE, which has a medium grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Gfk is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers

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