Gfk
GfK, or Gesellschaft für Konsumforschung, is a leading global market research company headquartered in Germany. Established in 1934, GfK has evolved into a key player in the market intelligence sector, with a strong presence across Europe, North America, and Asia-Pacific. Specialising in consumer insights, retail measurement, and brand tracking, GfK offers unique data-driven solutions that empower businesses to make informed decisions. Their innovative approach combines advanced analytics with deep industry expertise, setting them apart in a competitive landscape. Recognised for their commitment to quality and accuracy, GfK has achieved notable milestones, including the development of pioneering methodologies in market research. With a robust portfolio of services, GfK continues to solidify its position as a trusted partner for brands seeking to understand consumer behaviour and market trends.
DitchCarbon Score
How does Gfk's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Gfk's score of 27 is higher than 83% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Gfk's reported carbon emissions
In 2022, GfK reported total carbon emissions of approximately 22,201,000 kg CO2e. This figure includes 1,747,000 kg CO2e from Scope 1 emissions, 4,645,000 kg CO2e from Scope 2 emissions, and 15,808,000 kg CO2e from Scope 3 emissions. The company has shown a significant reduction in total emissions compared to previous years, with a notable decrease from 56,559,000 kg CO2e in 2019. GfK's emissions profile indicates a consistent commitment to transparency, as they disclose emissions across all three scopes. However, there are currently no specific reduction targets or initiatives outlined in their sustainability reports. The absence of documented reduction targets suggests that while GfK is actively monitoring its emissions, it may not yet have formalised strategies for achieving further reductions. Overall, GfK's emissions data reflects a proactive approach to climate accountability, although the lack of defined reduction commitments may present opportunities for future improvement in their sustainability efforts.
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| 2019 | 2020 | 2021 | 2022 | |
|---|---|---|---|---|
| Scope 1 | 2,087,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 9,839,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 3 | 44,633,000 | 00,000,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Gfk is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
