Gfk
GfK, or Gesellschaft für Konsumforschung, is a leading global market research company headquartered in Germany. Established in 1934, GfK has evolved into a key player in the market intelligence sector, with a strong presence across Europe, North America, and Asia-Pacific. Specialising in consumer insights, retail measurement, and brand tracking, GfK offers unique data-driven solutions that empower businesses to make informed decisions. Their innovative approach combines advanced analytics with deep industry expertise, setting them apart in a competitive landscape. Recognised for their commitment to quality and accuracy, GfK has achieved notable milestones, including the development of pioneering methodologies in market research. With a robust portfolio of services, GfK continues to solidify its position as a trusted partner for brands seeking to understand consumer behaviour and market trends.
DitchCarbon Score
How does Gfk's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Gfk's score of 27 is higher than 84% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Let us know if this data was useful to you
Gfk's reported carbon emissions
In 2022, GfK reported total carbon emissions of approximately 22,201,000 kg CO2e. This figure includes 1,747,000 kg CO2e from Scope 1 emissions, primarily from mobile combustion, and 4,645,000 kg CO2e from Scope 2 emissions, mainly from purchased electricity. The majority of their emissions, about 15,808,000 kg CO2e, fall under Scope 3, which encompasses areas such as employee commuting (8,179,000 kg CO2e) and business travel (3,767,000 kg CO2e). Comparatively, in 2021, GfK's total emissions were approximately 14,940,000 kg CO2e, indicating a significant increase in emissions in 2022. The breakdown for 2021 shows Scope 1 emissions at 1,725,000 kg CO2e, Scope 2 emissions at 5,786,000 kg CO2e, and Scope 3 emissions at 13,940,000 kg CO2e. Despite the increase in emissions, GfK has not publicly disclosed specific reduction targets or initiatives as part of their climate commitments. The absence of documented reduction targets suggests a need for further clarity on their long-term sustainability strategy. GfK's emissions data reflects their ongoing commitment to transparency in reporting, aligning with industry standards for climate accountability.
Unlock detailed emissions data
Access structured emissions data, company-specific emission factors, and source documents
| 2019 | 2020 | 2021 | 2022 | |
|---|---|---|---|---|
| Scope 1 | 2,087,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 9,839,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 3 | 44,633,000 | 00,000,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Gfk is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
