Gfk
GfK, or Gesellschaft für Konsumforschung, is a leading global market research company headquartered in Germany. Established in 1934, GfK has evolved into a key player in the market intelligence sector, with a strong presence across Europe, North America, and Asia-Pacific. Specialising in consumer insights, retail measurement, and brand tracking, GfK offers unique data-driven solutions that empower businesses to make informed decisions. Their innovative approach combines advanced analytics with deep industry expertise, setting them apart in a competitive landscape. Recognised for their commitment to quality and accuracy, GfK has achieved notable milestones, including the development of pioneering methodologies in market research. With a robust portfolio of services, GfK continues to solidify its position as a trusted partner for brands seeking to understand consumer behaviour and market trends.
DitchCarbon Score
How does Gfk's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Gfk's score of 27 is higher than 57% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Gfk's reported carbon emissions
In 2022, GfK reported total carbon emissions of approximately 22,201,000 kg CO2e. This figure includes Scope 1 emissions of about 1,747,000 kg CO2e, primarily from mobile combustion (approximately 1,527,000 kg CO2e), and Scope 2 emissions of about 4,645,000 kg CO2e, with purchased electricity accounting for approximately 2,844,000 kg CO2e. The majority of GfK's emissions stem from Scope 3, totalling approximately 15,808,000 kg CO2e, which includes significant contributions from employee commuting (about 8,179,000 kg CO2e) and business travel (approximately 3,767,000 kg CO2e). Comparatively, in 2021, GfK's total emissions were approximately 14,940,000 kg CO2e, with Scope 1 emissions at about 1,725,000 kg CO2e and Scope 2 emissions at approximately 5,786,000 kg CO2e. The Scope 3 emissions for that year were around 13,940,000 kg CO2e. GfK has not set specific reduction targets or initiatives as part of their climate commitments, and their emissions data is cascaded from their parent company, GfK SE, indicating a corporate family relationship. The company is currently positioned as a subsidiary within this structure. Overall, GfK's emissions profile highlights the significant impact of Scope 3 emissions, particularly from employee-related activities, underscoring the need for targeted strategies to address these areas in future sustainability efforts.
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| 2019 | 2020 | 2021 | 2022 | |
|---|---|---|---|---|
| Scope 1 | 2,087,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 9,839,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 3 | 44,633,000 | 00,000,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Gfk is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
