Gfk
GfK, or Gesellschaft für Konsumforschung, is a leading global market research company headquartered in Germany. Established in 1934, GfK has evolved into a key player in the market intelligence sector, with a strong presence across Europe, North America, and Asia-Pacific. Specialising in consumer insights, retail measurement, and brand tracking, GfK offers unique data-driven solutions that empower businesses to make informed decisions. Their innovative approach combines advanced analytics with deep industry expertise, setting them apart in a competitive landscape. Recognised for their commitment to quality and accuracy, GfK has achieved notable milestones, including the development of pioneering methodologies in market research. With a robust portfolio of services, GfK continues to solidify its position as a trusted partner for brands seeking to understand consumer behaviour and market trends.
DitchCarbon Score
How does Gfk's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Gfk's score of 21 is lower than 64% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Gfk's reported carbon emissions
In 2022, GfK reported total carbon emissions of approximately 22,201,000 kg CO2e. This figure includes Scope 1 emissions of about 1,747,000 kg CO2e, primarily from mobile combustion (approximately 1,527,000 kg CO2e) and stationary combustion (about 221,000 kg CO2e). Scope 2 emissions totalled around 4,645,000 kg CO2e, with purchased electricity accounting for approximately 2,844,000 kg CO2e. The most significant portion of emissions came from Scope 3, which reached about 15,808,000 kg CO2e, driven largely by employee commuting (approximately 8,179,000 kg CO2e) and business travel (around 3,767,000 kg CO2e). GfK's emissions data is cascaded from its parent company, GfK SE, reflecting a corporate family relationship. However, GfK has not set specific reduction targets or initiatives as part of its climate commitments. The company is currently not participating in initiatives such as the Science Based Targets initiative (SBTi) or the Carbon Disclosure Project (CDP) for formal emissions reduction targets. Overall, GfK's emissions profile highlights the need for enhanced climate strategies, particularly in managing Scope 3 emissions, which constitute the majority of their carbon footprint.
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| 2019 | 2020 | 2021 | 2022 | |
|---|---|---|---|---|
| Scope 1 | 2,087,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 9,839,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 3 | 44,633,000 | 00,000,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Gfk is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
