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GfK, officially known as GfK SE, is a leading player in the research and development services sector, headquartered in Germany. Established in 1934, GfK has evolved into a global powerhouse, with significant operations across Europe, North America, and Asia. The company specialises in market research, consumer insights, and data analytics, providing businesses with unique tools to understand market dynamics and consumer behaviour.
Renowned for its innovative methodologies, GfK offers core services that include brand tracking, product testing, and audience measurement. Its commitment to data integrity and actionable insights has positioned GfK as a trusted partner for numerous industries. With a rich history of milestones, GfK continues to set benchmarks in the research field, solidifying its reputation as a market leader.
-7 vs industry average
Gfk’s score of 26 is lower than 45% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Research Services has below-average carbon intensity
The Research Services industry has reduced its overall emissions by 19% since 2018
Scope 3 accounts for ••• of total emissions.
In 2022, GfK, a German-based research and development services company, reported total greenhouse gas emissions of approximately 22.2 million kg CO2e. This figure comprises about 1.7 million kg CO2e from Scope 1 emissions, 4.6 million kg CO2e from Scope 2 emissions, and approximately 15.8 million kg CO2e from Scope 3 emissions. Notably, significant contributors to Scope 3 emissions included employee commute (around 8.1 million kg CO2e) and business travel (approximately 3.7 million kg CO2e).
GfK's emissions data is inherited from its parent company, GfK SE.
While no specific reduction targets were disclosed for GfK, the company provides an emissions intensity ratio of approximately 2.2e-05 tonnes of CO₂e per EUR 1 million revenue for 2022. In 2021, GfK reported around 1.7 million kg CO2e in Scope 1 emissions, approximately 5.7 million kg CO2e in location-based Scope 2 emissions, and about 13.9 million kg CO2e in Scope 3 emissions. For 2020, Scope 1 emissions were about 1.7 million kg CO2e, market-based Scope 2 emissions were roughly 5.0 million kg CO2e, and Scope 3 emissions totalled approximately 14.9 million kg CO2e. In 2019, total emissions were around 56.5 million kg CO2e, with Scope 1 emissions at approximately 2.0 million kg CO2e, market-based Scope 2 emissions at roughly 9.8 million kg CO2e, and Scope 3 emissions at about 44.6 million kg CO2e.
No climate goals have been disclosed for Gfk yet.
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