Nielsen Audio, Inc., formerly known as Arbitron, is a leading player in the audio measurement industry, headquartered in the United States. Founded in 1942, the company has evolved significantly, becoming a trusted source for radio ratings and audience insights across major operational regions, including North America. Specialising in audience measurement and analytics, Nielsen Audio provides innovative services that help broadcasters, advertisers, and content creators understand listener behaviour. Its unique methodologies, such as the Portable People Meter (PPM), set it apart in delivering accurate and timely data. With a strong market position, Nielsen Audio has achieved notable milestones, including the integration of digital audio measurement, which enhances its service offerings. As a key player in the media landscape, Nielsen Audio continues to shape the future of audio consumption and advertising strategies.
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