Ipsos Public Affairs, Inc., a leading global market research firm, is headquartered in the United States and operates extensively across North America and beyond. Founded in 1975, Ipsos has established itself as a key player in the public opinion and social research industry, providing insights that drive informed decision-making for clients in various sectors. Specialising in public affairs research, Ipsos offers a range of services including opinion polling, market analysis, and strategic consulting. What sets Ipsos apart is its commitment to methodological rigor and innovative approaches, ensuring high-quality data that reflects the complexities of public sentiment. With a strong market position, Ipsos has garnered recognition for its impactful studies and has played a pivotal role in shaping public discourse on critical issues. Its dedication to understanding societal trends continues to make it a trusted partner for organisations seeking to navigate the evolving landscape of public opinion.
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