Kantar, a leading data, insights, and consulting company, is headquartered in Great Britain and operates extensively across Europe, North America, and Asia-Pacific. Founded in 1993, Kantar has established itself as a key player in the market research industry, providing innovative solutions that help businesses understand consumer behaviour and drive growth. The company offers a diverse range of services, including brand tracking, media measurement, and consumer insights, distinguished by its advanced analytics and proprietary methodologies. Kantar's commitment to delivering actionable insights has earned it a strong market position, making it a trusted partner for many global brands. With a focus on harnessing data to inform strategic decisions, Kantar continues to shape the future of market research and consumer understanding.
How does Kantar's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Kantar's score of 40 is higher than 64% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2023, Kantar reported total carbon emissions of approximately 189,000,000 kg CO2e, comprising 3,640,000 kg CO2e from Scope 1, 12,342,000 kg CO2e from Scope 2, and 173,458,000 kg CO2e from Scope 3 emissions. This represents a slight decrease in Scope 1 emissions from 3,366,000 kg CO2e and a marginal increase in Scope 2 emissions from 13,188,000 kg CO2e compared to 2022. However, Scope 3 emissions saw a reduction from 179,221,000 kg CO2e in the previous year. Kantar has not set specific reduction targets or initiatives as part of their climate commitments, and there are no cascading emissions data from a parent organization. The company is committed to transparency in its emissions reporting, as evidenced by its disclosures to the Carbon Disclosure Project (CDP). Overall, Kantar's emissions data reflects its ongoing efforts to monitor and manage its carbon footprint, although further commitments and reduction strategies would enhance its climate action profile.
Access structured emissions data, company-specific emission factors, and source documents
| 2022 | 2023 | |
|---|---|---|
| Scope 1 | 3,366,000 | 0,000,000 |
| Scope 2 | 13,188,000 | 00,000,000 |
| Scope 3 | 179,221,000 | 000,000,000 |
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Kantar has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.


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