Publicis Groupe, a leading global communications and marketing organisation, is headquartered in France. Founded in 1926, the company has evolved into a powerhouse within the advertising industry, with a strong presence across Europe, North America, and Asia-Pacific. Publicis operates through various subsidiaries, including Digitas, Starcom, and Zenith, offering a diverse range of services such as digital marketing, media planning, and data analytics. Renowned for its innovative approach, Publicis leverages cutting-edge technology and data-driven strategies to deliver unique solutions tailored to client needs. The company has achieved significant milestones, including its position as one of the largest advertising groups worldwide, consistently recognised for its creativity and effectiveness in campaigns. With a commitment to transforming the marketing landscape, Publicis continues to set industry standards and drive impactful results for brands globally.
How does Publicis's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Publicis's score of 100 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2024, Publicis Groupe reported total greenhouse gas emissions of approximately 264,278,000 kg CO2e, comprising 5,211,000 kg CO2e from Scope 1, 17,588,000 kg CO2e from Scope 2 (market-based), and 264,278,000 kg CO2e from Scope 3 emissions. The previous year, 2023, saw total emissions of about 195,049,000 kg CO2e, with Scope 1 emissions at 6,164,000 kg CO2e, Scope 2 emissions at 20,138,000 kg CO2e (market-based), and Scope 3 emissions at 195,049,000 kg CO2e. Publicis has set ambitious climate commitments, aiming for a 50% reduction in absolute Scope 1 and 2 emissions by 2030, using 2019 as the baseline year. Additionally, the company targets a 50% reduction in Scope 3 emissions over the same timeframe. Long-term goals include achieving net-zero emissions across all scopes by 2040, with a 90% reduction in Scope 1, 2, and 3 emissions by that year. These targets have been validated by the Science Based Targets initiative (SBTi), aligning with a 1.5°C scenario. Publicis's commitment to sustainability is further reflected in its adherence to the European Union's 20-20-20 strategy, which aimed for a 20% reduction in greenhouse gas emissions by 2020 compared to 1990 levels.
Access structured emissions data, company-specific emission factors, and source documents
| 2009 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Scope 1 | 27,749,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 00,000,000 | 00,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 74,287,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 3 | 143,734,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
Publicis's Scope 3 emissions, which increased by 35% last year and increased by approximately 84% since 2009, demonstrating supply chain emissions tracking. The vast majority of their carbon footprint comes from suppliers and value chain emissions, representing the vast majority of total emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 42% of Scope 3 emissions.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Publicis has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

Common questions about Publicis's sustainability data and climate commitments