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Publicis Groupe, a leading name in the advertising agencies sector, is headquartered in France and operates extensively across Europe, North America, and Asia. Founded in 1926, the company has evolved into a global powerhouse, renowned for its innovative approach to marketing and communications.
Publicis offers a diverse range of services, including digital marketing, media planning, and creative solutions, distinguished by its commitment to data-driven strategies and integrated campaigns. The agency's unique blend of creativity and technology positions it at the forefront of the industry, enabling clients to navigate the complexities of modern advertising.
With notable achievements such as being consistently ranked among the top advertising firms worldwide, Publicis Groupe continues to set benchmarks in the industry, driving impactful results for brands across various sectors.
+74 vs industry average
Publicis’s score of 100 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Advertising Agencies has below-average carbon intensity
The Advertising Agencies industry has reduced its overall emissions by 28% since 2018
Scope 3 accounts for ••• of total emissions.
Publicis, a French advertising agency, reported total emissions of approximately 381.3 million kg CO2e in 2015. Their Scope 1 emissions were about 9.5 million kg CO2e, Scope 2 emissions were around 86.3 million kg CO2e, and Scope 3 emissions were approximately 285.5 million kg CO2e. In 2017, total emissions were about 345.2 million kg CO2e, with Scope 1 at roughly 13.1 million kg CO2e, Scope 2 at approximately 65.7 million kg CO2e, and Scope 3 at about 266.3 million kg CO2e. In 2018, total emissions were approximately 283.7 million kg CO2e, including Scope 1 emissions of around 5.6 million kg CO2e, Scope 2 emissions of about 60.7 million kg CO2e, and Scope 3 emissions of approximately 217.4 million kg CO2e. In 2019, the company's Scope 1 emissions were approximately 9.9 million kg CO2e, Scope 2 market-based emissions were about 55.9 million kg CO2e, and Scope 3 emissions were around 250.2 million kg CO2e.
Publicis has set several ambitious climate commitments. The company has a near-term Science Based Target initiative (SBTi) to reduce absolute Scope 1 and 2 GHG emissions by 50% by 2030 from a 2019 base year. Additionally, they aim to reduce absolute Scope 3 GHG emissions from purchased goods and services, fuel and energy-related activities, business travel, employee commuting, and upstream leased assets by 50% over the same timeframe.
For long-term goals, Publicis commits to reach net-zero greenhouse gas emissions across its value chain by 2040 from a 2019 base year. This includes a 90% reduction in absolute Scope 1 and 2 GHG emissions by 2040 and a 90% reduction in specified Scope 3 emissions categories over the same period. They also have a target to transition to 100% direct-source renewable energy by 2030.
2040
90% reduction in Scope 2
Publicis Group commits to reduce absolute scope 1 and 2 GHG emissions 90% by 2040 from a 2019 base year.
2030
50% reduction in Scope 2
Publicis Groupe commits to reduce absolute scope 1 and 2 GHG emissions 50% by 2030 from a 2019 base year.
2030
50% reduction in Scope 1
Publicis Groupe commits to reduce absolute scope 1 and 2 GHG emissions 50% by 2030 from a 2019 base year.
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See all scope 3 categories
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PCAF scored Scope 1, 2 and 3 for 2M+ organizations, including private ones.
Common questions about Publicis’s sustainability data and climate commitments
Data year: 2025
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