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WPP plc, a leading name in the advertising agencies sector, is headquartered in Great Britain and operates extensively across Europe, North America, and Asia. Founded in 1985, WPP has evolved into a global powerhouse, renowned for its innovative approach to marketing communications, data management, and advertising solutions.
The company offers a diverse range of services, including brand strategy, digital marketing, and media planning, distinguished by its commitment to creativity and technology integration. WPP's market position is bolstered by notable achievements, such as its extensive portfolio of world-class agencies and a strong emphasis on sustainability in advertising practices. With a focus on delivering measurable results, WPP continues to shape the future of the advertising industry.
98
DitchCarbon score
+72 vs industry average
Wpp’s score of 98 is higher than 97% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Very Low
Advertising Agencies is among the least carbon-intensive industries
Industry performance
0.201
20182025
The Advertising Agencies industry has reduced its overall emissions by 28% since 2018
Emissions trajectory 2020 – 2028
202020212022202320242025202620272028
Reported emissions
Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e
Scope 3 accounts for ••• of total emissions.
Wpp's reported carbon emissions
WPP, a UK-based advertising agency, reported its Scope 1, 2, and 3 greenhouse gas emissions for 2025 as approximately 7.1 million kg CO2e, 24.2 million kg CO2e (market-based), and 49.5 million kg CO2e (business travel only) respectively. The company's total reported emissions for 2014 were 244.7 million kg CO2e.
WPP has set ambitious climate commitments validated by the Science Based Targets initiative (SBTi). These include a commitment to reduce absolute Scope 1 and 2 GHG emissions by 84% by 2025 from a 2019 baseline. Furthermore, WPP aims to halve absolute Scope 3 GHG emissions by 2030, also from a 2019 baseline. The company is committed to achieving net-zero emissions across its own operations (Scope 1 and 2) by 2025 and across its entire supply chain (Scope 3) by 2030. This Scope 3 commitment notably includes emissions from media buying, a pioneering initiative within the industry. WPP is also a signatory of The Climate Pledge.
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Wpp’s Climate Goals (2030 & 2050)
3 goals2025
84% reduction in Scope 2
WPP plc commits to reduce absolute scope 2 GHG emissions 84% by 2025 from a 2019 base year.
On track84%
2030
50% reduction in scope 3 total
WPP plc also commits to reduce absolute scope 3 GHG emissions 50% by 2030 from a 2019 base year.
At risk50%
2025
84% reduction in Scope 1
WPP plc commits to reduce absolute scope 1 GHG emissions 84% by 2025 from a 2019 base year.
Behind target84%
Showing SBTi-validated targets only. Sign up or sign in to see all disclosed climate targets.
Scope 3 top emissions categories
1 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
See details
Active
Carbon Disclosure Project
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Active
The Climate Pledge
Signed 2021See details
Active
UN Global Compact Climate Champions initiative
See details
Active
RE 100
2025 targetSee details
Active
Climate Action 100
See details
Not active
Emissions comparison with industry peers
View similar organisationsCompanyCountryIndustryLast updatedScoreDetails
Wpp9 days ago
98
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Frequently asked questions
Common questions about Wpp’s sustainability data and climate commitments
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