Wpp Sustainability Profile
WPP plc, a leading global communications services group headquartered in Great Britain, has established itself as a powerhouse in the advertising and marketing industry since its founding in 1985. With a presence in over 100 countries, WPP operates across key regions including Europe, North America, and Asia, providing a diverse range of services that encompass advertising, media planning, and digital marketing. WPP's core offerings include innovative solutions in brand strategy, customer engagement, and data analytics, setting it apart through its commitment to creativity and technology integration. The company has achieved notable milestones, such as the acquisition of several prominent agencies, solidifying its market position as one of the largest advertising networks globally. With a focus on delivering measurable results, WPP continues to lead the way in shaping the future of marketing communications.
DitchCarbon Score
How does Wpp's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Wpp's score of 93 is higher than 96% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Wpp's reported carbon emissions
In 2024, WPP, headquartered in Great Britain, reported total carbon emissions of approximately 25,113,000 kg CO2e for Scope 1 and 2 combined, with Scope 1 emissions at about 7,599,000 kg CO2e and Scope 2 emissions at approximately 17,514,000 kg CO2e. The company also disclosed significant Scope 3 emissions, primarily from business travel, amounting to about 91,651,000 kg CO2e. WPP has set ambitious climate commitments, aiming to achieve an 84% reduction in absolute Scope 1 and 2 greenhouse gas emissions by 2025, using 2019 as the baseline year. This target is validated by the Science Based Targets initiative (SBTi). Additionally, WPP plans to reduce its absolute Scope 3 emissions by 50% by 2030, also from a 2019 baseline. The company is committed to reaching net zero emissions across its operations (Scope 1 and 2) by 2025 and across its entire supply chain (Scope 3) by 2030, including emissions from media buying, marking an industry first. WPP's emissions data is not cascaded from any parent organization, and all figures are reported directly from WPP plc. The company is actively working towards its climate goals, demonstrating a strong commitment to sustainability and reducing its carbon footprint.
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| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Scope 1 | 2,628,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 00,000,000 | 0,000,000 | - | - | - | - | - | 00,000,000 | 00,000,000 | - | 00,000,000 | 0,000,000 |
| Scope 2 | 149,728,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | - | - | - | - | - | 00,000,000 | 00,000,000 | - | 0,000,000 | 0,000,000 |
| Scope 3 | 116,825,000 | 000,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
How Carbon Intensive is Wpp's Industry?
How Carbon Intensive is Wpp's Location?
Wpp's Scope 3 Categories Breakdown
Wpp's Scope 3 emissions, which increased by 21% last year and decreased by approximately 22% since 2006, demonstrating supply chain emissions tracking. The vast majority of their carbon footprint comes from suppliers and value chain emissions, representing the vast majority of total emissions under the GHG Protocol, with "Business Travel" representing nearly all of their reported Scope 3 footprint.
Top Scope 3 Categories
Wpp's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Wpp has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
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Frequently Asked Questions
Common questions about Wpp's sustainability data and climate commitments