WPP plc, a leading global communications services group headquartered in Great Britain, has established itself as a powerhouse in the advertising and marketing industry since its founding in 1985. With a presence in over 100 countries, WPP operates across key regions including North America, Europe, and Asia, providing a diverse range of services that encompass advertising, media planning, and digital marketing.
WPP's core offerings include innovative solutions in brand strategy, customer engagement, and data analytics, setting them apart through their commitment to creativity and technology. The company has achieved significant milestones, including numerous awards for excellence in advertising and a strong market position as one of the largest marketing services networks worldwide. With a focus on delivering impactful results for clients, WPP continues to shape the future of marketing in an ever-evolving digital landscape.
+71 vs industry average
Wpp’s score of 100 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Advertising Agencies has below-average carbon intensity
Industry performance
The Advertising Agencies industry has reduced its overall emissions by 17% since 2019
Emissions trajectory 2020 – 2028
Reported emissions
Scope 3 accounts for ••• of total emissions.
Wpp's reported carbon emissions
In 2025, WPP reported total carbon emissions of approximately 95,540,000 kg CO2e, comprising 7,138,000 kg CO2e from Scope 1, 2,416,000 kg CO2e from Scope 2 (market-based), and 49,528,000 kg CO2e from Scope 3 emissions related to business travel. The company has set ambitious climate commitments, aiming for net zero emissions across its own operations (Scope 1 and 2) by 2025 and across its supply chain (Scope 3) by 2030. WPP also targets an 84% reduction in absolute Scope 1 and 2 greenhouse gas emissions by 2025, using a 2019 baseline, and a 50% reduction in absolute Scope 3 emissions by 2030, also from a 2019 baseline. These targets have been validated by the Science Based Targets initiative (SBTi) and align with the 1.5°C climate goal. WPP's commitment includes addressing emissions from media buying, marking an industry first.
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Wpp’s Climate Goals (2030 & 2050)
6 goals2025
Achieving net zero in our own operations (Scope 1 and 2) by…
Achieving net zero in our own operations (Scope 1 and 2) by 2025 and across our supply chain (Scope 3) by 2030, including emissions from med…
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
1 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Wpp
Frequently asked questions
Common questions about Wpp’s sustainability data and climate commitments
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