Wpp Sustainability Profile
WPP plc, a leading global communications services group headquartered in Great Britain, has established itself as a powerhouse in the advertising and marketing industry since its founding in 1985. With a presence in over 100 countries, WPP operates across key regions including Europe, North America, and Asia, providing a diverse range of services that encompass advertising, media planning, and digital marketing. WPP's core offerings include innovative solutions in brand strategy, customer engagement, and data analytics, setting it apart through its commitment to creativity and technology integration. The company has achieved notable milestones, such as the acquisition of several prominent agencies, solidifying its market position as one of the largest advertising networks globally. With a focus on delivering measurable results, WPP continues to lead the way in shaping the future of marketing communications.
DitchCarbon Score
How does Wpp's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Wpp's score of 93 is higher than 96% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Wpp's reported carbon emissions
In 2024, WPP's total carbon emissions in Great Britain amounted to approximately 7,599,000 kg CO2e for Scope 1 and approximately 17,514,000 kg CO2e for Scope 2, resulting in a combined total of approximately 25,113,000 kg CO2e. Notably, WPP has set ambitious targets to reduce its absolute Scope 1 and 2 greenhouse gas emissions by 84% by 2025, using 2019 as the baseline year. This commitment is part of their broader strategy to achieve net zero emissions across their operations (Scope 1 and 2) by 2025 and across their entire supply chain (Scope 3) by 2030. WPP's climate commitments are validated by the Science Based Targets initiative (SBTi), which confirms that their targets align with the necessary reductions to limit global warming to 1.5°C. The company has also pledged to offset residual emissions to reach net zero by 2025. In addition to these initiatives, WPP aims to reduce its absolute Scope 3 emissions by at least 50% by 2030, further demonstrating its commitment to sustainability and climate action.
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| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Scope 1 | 2,628,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 00,000,000 | 0,000,000 | - | - | - | - | - | 00,000,000 | 00,000,000 | - | 00,000,000 | 0,000,000 |
| Scope 2 | 149,728,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | - | - | - | - | - | 00,000,000 | 00,000,000 | - | 0,000,000 | 0,000,000 |
| Scope 3 | 116,825,000 | 000,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
How Carbon Intensive is Wpp's Industry?
How Carbon Intensive is Wpp's Location?
Wpp's Scope 3 Categories Breakdown
Wpp's Scope 3 emissions, which increased by 21% last year and decreased by approximately 22% since 2006, demonstrating supply chain emissions tracking. The vast majority of their carbon footprint comes from suppliers and value chain emissions, representing the vast majority of total emissions under the GHG Protocol, with "Business Travel" representing nearly all of their reported Scope 3 footprint.
Top Scope 3 Categories
Wpp's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Wpp has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
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Frequently Asked Questions
Common questions about Wpp's sustainability data and climate commitments