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OrganisationsWpp
Wpp logo

Wpp

Advertising AgenciesUnited Kingdom
Last verified 17 days agowpp.com

WPP plc, a leading name in the advertising agencies sector, is headquartered in Great Britain and operates extensively across Europe, North America, and Asia. Founded in 1985, WPP has evolved into a global powerhouse, renowned for its innovative approach to marketing communications, data management, and advertising solutions.

The company offers a diverse range of services, including brand strategy, digital marketing, and media planning, distinguished by its commitment to creativity and technology integration. WPP's market position is bolstered by notable achievements, such as its extensive portfolio of world-class agencies and a strong emphasis on sustainability in advertising practices. With a focus on delivering measurable results, WPP continues to shape the future of the advertising industry.

100
DitchCarbon score

+70 vs industry average

Wpp’s score of 100 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.

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Industry Intensity

Low

Advertising Agencies has below-average carbon intensity

Industry performance

0.073
20192025

The Advertising Agencies industry has reduced its overall emissions by 17% since 2019

Emissions trajectory 2020 – 2028

000.0M00.0M00.0M00.0M0

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202020212022202320242025202620272028

Reported emissions

Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e

Scope 3 accounts for ••• of total emissions.

Wpp's reported carbon emissions

WPP plc, a global advertising and communications group headquartered in the UK, is committed to significant greenhouse gas (GHG) emissions reductions.

Carbon Emissions Overview:

In 2025, WPP reported total emissions of approximately 57.9 million kg CO2e. This figure comprises:

  • Scope 1: Approximately 7.1 million kg CO2e
  • Scope 2 (Market-based): Approximately 2.4 million kg CO2e
  • Scope 2 (Location-based): Approximately 45.7 million kg CO2e
  • Scope 3 (Business Travel): Approximately 49.5 million kg CO2e

In 2024, WPP's total emissions were approximately 82.1 million kg CO2e, made up of:

  • Scope 1: Approximately 9.6 million kg CO2e
  • Scope 2 (Market-based): Approximately 6.9 million kg CO2e
  • Scope 2 (Location-based): Approximately 56.0 million kg CO2e
  • Scope 3 (Business Travel): Approximately 76.8 million kg CO2e

For the year 2023, total emissions stood at approximately 88.4 million kg CO2e, consisting of:

  • Scope 1: Approximately 11.4 million kg CO2e
  • Scope 2 (Market-based): Approximately 10.0 million kg CO2e
  • Scope 2 (Location-based): Approximately 55.7 million kg CO2e
  • Scope 3 (Business Travel): Approximately 75.7 million kg CO2e

Climate Commitments and Reduction Targets:

WPP has set ambitious targets aligned with climate science, including a commitment to achieve net zero across its operations (Scope 1 and 2) by 2025 and across its supply chain (Scope 3) by 2030.

Key reduction targets include:

  • An 84% absolute reduction in Scope 1 and 2 GHG emissions by 2025, using a 2019 baseline.
  • A 50% absolute reduction in Scope 3 GHG emissions by 2030, also from a 2019 baseline. This Scope 3 target notably includes emissions from media buying, which is an industry-first approach.

WPP's emissions reduction targets have been verified by the Science Based Targets initiative (SBTi) to be aligned with 1.5°C warming requirements. The company is a signatory to the Climate Pledge, committing to reach net zero carbon emissions by 2040.

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Wpp’s Climate Goals (2030 & 2050)

6 goals

2025

Achieving net zero in our own operations (Scope 1 and 2) by…

Achieving net zero in our own operations (Scope 1 and 2) by 2025 and across our supply chain (Scope 3) by 2030, including emissions from med…

Behind target0%

2030

62% reduction in total GHG

Vs 2019 baseline. Validated by SBTi. Includes full supply chain.

At risk48%

2040

50% reduction in Scope 3 intensity

Across purchased goods and services and logistics.

Behind target22%

See all 6 climate goals

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Scope 3 top emissions categories

1 of 15 categories disclosed
Business Travel100%
Business Travel100%

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Climate initiatives

SCIENCE BASED TARGETS

Science Based Targets Initiative

See details
Active
CDP

Carbon Disclosure Project

Sign in to view
Active
THE CLIMATE PLEDGE

The Climate Pledge

Signed 2021See details
Active
United Nations Global Compact

UN Global Compact Climate Champions initiative

See details
Active
RE 100

RE 100

2025 targetSee details
Active
Climate Action 100+

Climate Action 100

See details
Not active

Emissions comparison with industry peers

View similar organisations
CompanyCountryIndustryLast updatedScoreDetails
Wpp logoWpp
GBAdvertising Agencies
17 days ago
100
S&P Global logoS&P Global
USInternational Trade Financing
3 days ago
100
View
Aecom logoAecom
USEngineering Services
4 days ago
86
View
Interpublic logoInterpublic
USAdvertising Agencies
4 days ago
82
View
Arch Capital logoArch Capital
BMInsurance Services
4 days ago
75
View
Booz Allen Hamilton logoBooz Allen Hamilton
USBusiness Services
4 days ago
73
View
Omnicom Group Inc. logoOmnicom Group Inc.
USAdvertising Agencies
4 days ago
50
View

Frequently asked questions

Common questions about Wpp’s sustainability data and climate commitments

WPP's total carbon emissions for 2024 were approximately 82 million kg CO₂e. This includes around 10 million kg CO₂e from Scope 1, about 7 million kg CO₂e from Scope 2 (market-based), and roughly 76 million kg CO₂e from Scope 3, primarily driven by business travel. This data highlights WPP's significant carbon footprint, emphasizing the need for ongoing emissions reduction efforts as part of their sustainability strategy.

Data year: 2024

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You’re welcome to quote or reference data from this page, but please include a visible link back to this URL. Bulk collection, resale, or redistribution of data from multiple profiles is not permitted.

See our License Agreement for more details.

Where does DitchCarbon
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