Public Profile

Wpp

WPP plc, a leading global communications services group headquartered in Great Britain, has established itself as a powerhouse in the advertising and marketing industry since its founding in 1985. With a presence in over 100 countries, WPP operates across key regions including Europe, North America, and Asia, providing a diverse range of services that encompass advertising, media planning, and digital marketing. WPP's core offerings include innovative solutions in brand strategy, customer engagement, and data analytics, setting it apart through its commitment to creativity and technology integration. The company has achieved notable milestones, such as the acquisition of several prominent agencies, solidifying its market position as one of the largest advertising networks globally. With a focus on delivering measurable results, WPP continues to lead the way in shaping the future of marketing communications.

DitchCarbon Score

How does Wpp's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

82

Industry Average

Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

25

Industry Benchmark

Wpp's score of 82 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.

100%

Wpp's reported carbon emissions

In 2023, WPP reported total carbon emissions of approximately 16,300,000 kg CO2e from its operations in Great Britain. This includes Scope 1 emissions of about 1,597,000 kg CO2e and Scope 2 emissions of approximately 3,054,000 kg CO2e. The company has set ambitious climate commitments, aiming for an 84% reduction in absolute Scope 1 and 2 emissions by 2025, based on a 2019 baseline. Additionally, WPP plans to halve its Scope 3 emissions by 2030. WPP's climate strategy includes a commitment to achieve net zero emissions across its operations by 2025 and across its entire supply chain by 2030. This commitment aligns with the Science Based Targets initiative (SBTi), which recognises WPP's targets as consistent with the reductions required to limit global warming to 1.5°C. The company has also signed the Amazon Climate Pledge, further demonstrating its dedication to sustainability and climate action.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

2006200720082009201020112012201320142015201620172018201920202021202220232024
Scope 1
2,628,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
00,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
00,000,000
-
00,000
00,000,000
00,000,000
0,000,000
Scope 2
149,728,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
00,000,000
00,000,000
00,000,000
-
00,000,000
00,000,000
0,000,000
0,000,000
Scope 3
116,825,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
00,000,000
00,000,000
000,000,000
00,000,000
000,000
000,000
000,000
00,000,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Wpp's primary industry is Other business services (74), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. Wpp is headquartered in GB, which has a rank of low, indicating low grid carbon intensity.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Wpp is committed to some reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers