Interpublic Group, commonly known as IPG, is a leading player in the advertising agencies sector, headquartered in the United States. Founded in 1960, the company has established a strong presence across major operational regions, including North America, Europe, and Asia-Pacific. IPG is renowned for its diverse portfolio of services, which encompasses advertising, digital marketing, public relations, and media management, setting it apart through innovative strategies and data-driven insights.
With a commitment to creativity and effectiveness, Interpublic has achieved significant milestones, including numerous awards for excellence in advertising. The company consistently ranks among the top global advertising firms, reflecting its robust market position and dedication to delivering unique solutions for clients. Through its various subsidiaries, IPG continues to shape the future of marketing and communication in an ever-evolving landscape.
+50 vs industry average
Interpublic’s score of 81 is higher than 87% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Advertising Agencies is among the least carbon-intensive industries
Industry performance
The Advertising Agencies industry has reduced its overall emissions by 17% since 2019
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Interpublic's reported carbon emissions
Interpublic Group (IPG) has made significant commitments to reducing its carbon footprint. In 2024, the company reported total emissions of approximately 44.1 million kg CO2e, encompassing Scope 1, 2, and 3 emissions. This figure includes Scope 1 emissions of roughly 10.2 million kg CO2e, Scope 2 emissions (market-based) of about 20.1 million kg CO2e, and Scope 3 emissions totalling approximately 13.8 million kg CO2e, with purchased goods and services, and business travel being key contributors. In 2023, IPG's total emissions were approximately 429.5 million kg CO2e, consisting of Scope 1 emissions of around 9.0 million kg CO2e, Scope 2 emissions (market-based) of approximately 23.4 million kg CO2e, and substantial Scope 3 emissions of about 380.4 million kg CO2e. The primary drivers within Scope 3 were purchased goods and services, and business travel. IPG is committed to science-based targets, aiming for a 50% reduction in Scope 1 and Scope 2 greenhouse gas (GHG) emissions by 2030, using a 2019 baseline. Additionally, the company targets a 30% reduction in Scope 3 GHG emissions by 2030, also from a 2019 baseline. These targets have been validated by the Science Based Targets initiative (SBTi). IPG has also committed to reaching net-zero carbon emissions across its global operations by 2040, aligning with its signatory status to The Climate Pledge. Further initiatives include a commitment to sourcing 100% renewable electricity for its entire portfolio by 2030.
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Interpublic’s Climate Goals (2030 & 2050)
9 goals2032
50% reduction in Scope 2
This aligns with our previous commitment to reduce Scope 1& 2 emissions by 50% by 2032 as part of the DOE Better Climate Challenge
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
6 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Common questions about Interpublic’s sustainability data and climate commitments
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