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Interpublic Group, commonly known as IPG, is a leading player in the advertising agencies sector, headquartered in the United States. Founded in 1960, the company has established a strong presence across major operational regions, including North America, Europe, and Asia-Pacific. IPG is renowned for its diverse portfolio of services, which encompasses advertising, digital marketing, public relations, and media management, setting it apart through innovative strategies and data-driven insights.
With a commitment to creativity and effectiveness, Interpublic has achieved significant milestones, including numerous awards for excellence in advertising. The company consistently ranks among the top global advertising firms, reflecting its robust market position and dedication to delivering unique solutions for clients. Through its various subsidiaries, IPG continues to shape the future of marketing and communication in an ever-evolving landscape.
+49 vs industry average
Interpublic’s score of 77 is higher than 88% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Advertising Agencies has below-average carbon intensity
The Advertising Agencies industry has reduced its overall emissions by 28% since 2018
Scope 3 accounts for ••• of total emissions.
Interpublic (US), an advertising agency, reported a total of approximately 299.1 billion kg CO2e in Scope 1, 2, and 3 emissions for the 2024 reporting year. This figure is an aggregation of Scope 1, 2, and 3 emissions.
In the 2023 reporting year, Interpublic's total emissions were approximately 301.7 billion kg CO2e. This included Scope 1 emissions of about 9 million kg CO2e, Scope 2 emissions (market-based) of approximately 23.4 million kg CO2e, and Scope 3 emissions totalling about 380.4 million kg CO2e. Scope 3 emissions for 2023 were largely driven by purchased goods and services (approximately 215.6 million kg CO2e) and business travel (about 83 million kg CO2e).
For the 2022 reporting year, total emissions were around 473.8 billion kg CO2e. This comprised approximately 11.2 million kg CO2e in Scope 1 emissions, about 29.3 million kg CO2e in Scope 2 (market-based) emissions, and a substantial 432.3 million kg CO2e in Scope 3 emissions, with purchased goods and services accounting for the largest portion at approximately 286.1 million kg CO2e.
Interpublic has set ambitious climate commitments, including a goal to reach net-zero carbon emissions across its global operations by 2040. This commitment is supported by Science Based Targets initiative (SBTi) approved targets. Specifically, Interpublic aims for a 50% reduction in absolute Scope 1 and 2 greenhouse gas (GHG) emissions by 2030, using a 2019 baseline. Furthermore, they are targeting a 30% reduction in absolute Scope 3 GHG emissions by 2030, also against the 2019 baseline. The company is actively working towards sourcing 100% renewable electricity across its portfolio by 2030. Interpublic also encourages its suppliers to reduce their total emissions by 30% by 2030 and achieve net-zero carbon by 2040.
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2030
50% reduction in Scope 2
Interpublic Group of Companies, Inc. commits to reduce absolute scope 1 and 2 GHG emissions 50% by 2030 from a 2019 base year. Interpublic G…
2030
30% reduction in scope 3 total
Interpublic Group of Companies, Inc. commits to reduce absolute scope 1 and 2 GHG emissions 50% by 2030 from a 2019 base year. Interpublic G…
2030
50% reduction in Scope 1
Interpublic Group of Companies, Inc. commits to reduce absolute scope 1 and 2 GHG emissions 50% by 2030 from a 2019 base year. Interpublic G…
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Common questions about Interpublic’s sustainability data and climate commitments
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