Pinterest Sustainability Profile
Pinterest, Inc., commonly known as Pinterest, is a leading visual discovery platform headquartered in the United States. Founded in 2010, Pinterest has rapidly evolved into a significant player in the social media and technology industry, primarily focusing on image sharing and content curation. With a user base that spans across North America and Europe, the platform allows individuals and businesses to discover, save, and share ideas through visually appealing pins. The core service of Pinterest revolves around its unique pinning system, which enables users to create boards and organise their interests. This innovative approach to content discovery sets Pinterest apart from traditional social media platforms. Notable achievements include its successful IPO in 2019 and a consistent ranking among the top social media sites, reflecting its strong market position and influence in the digital landscape.
DitchCarbon Score
How does Pinterest's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Pinterest's score of 57 is higher than 73% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Let us know if this data was useful to you
Pinterest's reported carbon emissions
In 2023, Pinterest reported total carbon emissions of approximately 102,598,000 kg CO2e, with significant contributions from Scope 3 emissions, which accounted for about 99% of the total. Specifically, Scope 1 emissions were 601,000 kg CO2e, and Scope 2 emissions (market-based) were 277,000 kg CO2e. The company has set ambitious climate commitments, aiming for a 50% reduction in both Scope 1 and Scope 2 emissions by 2030, using 2021 as the baseline year. Additionally, Pinterest has committed to reducing its absolute Scope 1 and 2 greenhouse gas emissions by 39% by 2027 from a 2019 baseline. The company also aims to increase its sourcing of renewable electricity from 34% in 2019 to 100% by 2023 and maintain this through 2030. Furthermore, Pinterest plans to reduce Scope 3 emissions by 70% per USD gross profit by 2027, also based on 2019 figures. These targets align with the Science Based Targets initiative (SBTi) and reflect Pinterest's commitment to addressing climate change and reducing its carbon footprint.
Unlock detailed emissions data
Access structured emissions data, company-specific emission factors, and source documents
| 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|
| Scope 1 | 630,000 | 000,000 | 000,000 | 000,000 | 000,000 |
| Scope 2 | 1,445,000 | 0,000,000 | 0,000,000 | 0,000,000 | 000,000 |
| Scope 3 | 169,563,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
How Carbon Intensive is Pinterest's Industry?
How Carbon Intensive is Pinterest's Location?
Pinterest's Scope 3 Categories Breakdown
Pinterest's Scope 3 emissions, which decreased by 10% last year and decreased by approximately 39% since 2019, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 80% of Scope 3 emissions.
Top Scope 3 Categories
Pinterest's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Pinterest has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
Frequently Asked Questions
Common questions about Pinterest's sustainability data and climate commitments