Dentsu Sustainability Profile
Dentsu Inc., a leading global marketing and advertising agency, is headquartered in Tokyo, Japan. Founded in 1901, Dentsu has evolved into a powerhouse in the advertising industry, with a strong presence across Asia, Europe, and the Americas. The company excels in integrated marketing solutions, encompassing digital marketing, media planning, and creative services, which are tailored to meet the unique needs of its diverse clientele. Dentsu's innovative approach to data-driven marketing and commitment to sustainability have positioned it as a frontrunner in the industry. Notable achievements include its extensive portfolio of high-profile clients and recognition for excellence in advertising campaigns. With a focus on delivering measurable results, Dentsu continues to shape the future of marketing, making it a trusted partner for brands worldwide.
DitchCarbon Score
How does Dentsu's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Dentsu's score of 99 is higher than 97% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Dentsu's reported carbon emissions
In 2024, Dentsu's total carbon emissions in Japan amounted to approximately 176,690,000 kg CO2e. This figure includes 968,000 kg CO2e from Scope 1 emissions, 6,509,000 kg CO2e from Scope 2 (market-based), and a significant 169,214,000 kg CO2e from Scope 3 emissions. The latter category encompasses various sources, including business travel (14,803,000 kg CO2e) and purchased goods and services (77,429,000 kg CO2e). Dentsu has set ambitious climate commitments, aiming for a 46.2% absolute reduction in greenhouse gas emissions across all scopes by 2030, using 2019 as a baseline. This target is aligned with the Science Based Targets initiative (SBTi) and includes a long-term goal of achieving net-zero emissions by 2040. Specifically, Dentsu plans to reduce Scope 1 and 2 emissions by 90% by 2040, alongside a similar reduction for Scope 3 emissions. In previous years, Dentsu has demonstrated progress, having reduced its Scope 1 and 2 emissions by 46.3% since 2014, which positions the company on track to meet its 2030 targets. The company’s commitment to sustainability reflects its recognition of the urgent need to address climate change within the media sector.
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| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Scope 1 | 4,482,000 | 0,000,000 | 0,000,000 | 0,000,000 | 00,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 53,836,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 0,000,000 |
| Scope 3 | 51,523,000 | 00,000,000 | 00,000,000 | 00,000,000 | 000,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
How Carbon Intensive is Dentsu's Industry?
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Dentsu's Scope 3 Categories Breakdown
Dentsu's Scope 3 emissions, which decreased by 11% last year and increased by approximately 655% since 2015, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 57% of Scope 3 emissions.
Top Scope 3 Categories
Dentsu's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Dentsu has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
Frequently Asked Questions
Common questions about Dentsu's sustainability data and climate commitments