Dentsu
Dentsu Inc., a leading global marketing and advertising agency, is headquartered in Tokyo, Japan. Founded in 1901, Dentsu has evolved into a powerhouse in the advertising industry, with a strong presence across Asia, Europe, and the Americas. The company excels in integrated marketing solutions, encompassing digital marketing, media planning, and creative services, which are tailored to meet the unique needs of its diverse clientele. Dentsu's innovative approach to data-driven marketing and commitment to sustainability have positioned it as a frontrunner in the industry. Notable achievements include its extensive portfolio of high-profile clients and recognition for excellence in advertising campaigns. With a focus on delivering measurable results, Dentsu continues to shape the future of marketing, making it a trusted partner for brands worldwide.
DitchCarbon Score
How does Dentsu's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Dentsu's score of 80 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Dentsu's reported carbon emissions
In 2023, Dentsu reported total carbon emissions of approximately 440,911,000 kg CO2e, with emissions distributed across various scopes: 2,942,000 kg CO2e from Scope 1, 15,318,000 kg CO2e from Scope 2, and a significant 422,651,000 kg CO2e from Scope 3. This reflects a commitment to transparency in their emissions reporting. Dentsu has set ambitious climate targets, aiming for net-zero greenhouse gas emissions across its value chain by 2040. Near-term goals include a reduction of absolute Scope 1 and 2 emissions by 46.2% by 2030, using 2019 as the baseline year. Additionally, Dentsu plans to reduce Scope 3 emissions from purchased goods and services, business travel, and employee commuting by the same percentage within the same timeframe. Long-term, the company aims for a 90% reduction in both Scope 1 and 2 emissions and Scope 3 emissions by 2040. These targets align with the Science Based Targets initiative (SBTi) and demonstrate Dentsu's commitment to addressing climate change through significant emission reductions. The company has also previously committed to a 24% reduction in absolute Scope 1 and 2 emissions by 2030 from a 2014 base year, alongside a 25% reduction in business travel emissions per employee by 2050.
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| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|
| Scope 1 | 5,432,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 48,511,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 0,000,000 |
| Scope 3 | 65,404,000 | 00,000,000 | 000,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Dentsu is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
