Dentsu
Dentsu Inc., a leading global marketing and advertising agency, is headquartered in Tokyo, Japan. Founded in 1901, Dentsu has evolved into a powerhouse in the advertising industry, with a strong presence across Asia, Europe, and the Americas. The company excels in integrated marketing solutions, encompassing digital marketing, media planning, and creative services, which are tailored to meet the unique needs of its diverse clientele. Dentsu's innovative approach to data-driven marketing and commitment to sustainability have positioned it as a frontrunner in the industry. Notable achievements include its extensive portfolio of high-profile clients and recognition for excellence in advertising campaigns. With a focus on delivering measurable results, Dentsu continues to shape the future of marketing, making it a trusted partner for brands worldwide.
DitchCarbon Score
How does Dentsu's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Dentsu's score of 58 is higher than 99% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Dentsu's reported carbon emissions
In 2023, Dentsu's carbon emissions in Japan totalled approximately 12,655,000 kg CO2e, comprising 924,000 kg CO2e from Scope 1, 11,730,000 kg CO2e from Scope 2, and 10,000,000 kg CO2e from Scope 3 emissions. Notably, the Scope 3 emissions included significant contributions from business travel (14,139,000 kg CO2e) and purchased goods and services (46,113,000 kg CO2e). Dentsu has set ambitious climate commitments, aiming to achieve a 46.2% reduction in absolute Scope 1 and 2 greenhouse gas emissions by 2030, using 2019 as a baseline. Additionally, the company plans to reduce Scope 3 emissions from business travel, purchased goods, and employee commuting by the same percentage within the same timeframe. Long-term, Dentsu is committed to reaching net-zero emissions across its value chain by 2040, with a target to reduce absolute Scope 1 and 2 emissions by 90% and Scope 3 emissions by 90% by 2040, also from a 2019 baseline. These targets align with the Science Based Targets initiative (SBTi) and reflect Dentsu's commitment to addressing climate change through significant emissions reductions across all scopes.
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| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|---|---|
| Scope 1 | 5,432,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 48,511,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 3 | 65,404,000 | 00,000,000 | 000,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Dentsu is committed to some reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
