Dentsu

Dentsu's reported carbon emissions

Dentsu, an advertising agency headquartered in Japan, is committed to reducing its environmental impact. For the fiscal year 2025, the company reported total carbon emissions of approximately 319,720,000 kg CO2e. This figure encompasses Scope 1 emissions totalling about 3,384,000 kg CO2e, Scope 2 emissions at approximately 7,553,000 kg CO2e (market-based), and Scope 3 emissions amounting to approximately 308,783,000 kg CO2e. Dentsu has set ambitious climate targets, including achieving net-zero greenhouse gas (GHG) emissions across its value chain by 2040. To meet this goal, the company aims for a significant absolute reduction of GHG emissions by 46.2% by 2030, compared to a 2019 baseline, covering Scope 1, 2, and 3 emissions. Furthermore, Dentsu plans to reduce absolute Scope 1 and 2 GHG emissions by 90% by 2040 from the same 2019 baseline. These targets are aligned with the Science Based Targets initiative (SBTi) Corporate Net-Zero Standard. Historically, Dentsu has demonstrated progress in its emissions reduction efforts. In 2019, the company achieved a 46.3% reduction in overall Scope 1 and 2 carbon emissions compared to 2014 levels, indicating progress towards its 2030 science-based targets. Previously, Dentsu had aimed to reduce Scope 1 and 2 CO2 emissions by 24% by 2030 compared to 2014 levels. The company's emissions reporting covers various sources within its operations and value chain, with Scope 3 emissions being the most substantial. Key contributors to Scope 3 emissions include purchased goods and services, employee commute, and business travel. Dentsu actively engages in initiatives to decarbonise its operations and supply chain as part of its broader sustainability strategy.