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OrganisationsDentsu
Dentsu logo

Dentsu

Advertising AgenciesJapan
Last verified 4 months agodentsu.com

Dentsu Inc., a leading name in the advertising agencies sector, is headquartered in Tokyo, Japan. Founded in 1901, Dentsu has evolved into a global powerhouse, with significant operations across Asia, Europe, and the Americas. The company excels in integrated marketing solutions, encompassing digital marketing, media planning, and creative services, which are tailored to meet the diverse needs of its clients.

Dentsu's unique approach combines data-driven insights with innovative strategies, setting it apart in a competitive landscape. Notable achievements include its strong market position as one of the largest advertising networks worldwide, consistently recognised for its commitment to creativity and effectiveness. With a rich history and a forward-thinking vision, Dentsu continues to shape the future of advertising.

100
DitchCarbon score

+70 vs industry average

Dentsu’s score of 100 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.

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Industry Intensity

Very Low

Advertising Agencies is among the least carbon-intensive industries

Industry performance

0.201
20182025

The Advertising Agencies industry has reduced its overall emissions by 28% since 2018

Emissions trajectory 2020 – 2028

000.0M000.0M000.0M000.0M0

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Sign up to see forecasted emissions and if they are on track for their climate goals

202020212022202320242025202620272028

Reported emissions

Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e

Scope 3 accounts for ••• of total emissions.

Dentsu's reported carbon emissions

Dentsu, a leading advertising agency headquartered in Japan, is committed to reducing its carbon emissions. In the reporting year 2025, the company reported total emissions of approximately 319,720,000 kg CO2e. This figure encompasses Scope 1, Scope 2, and Scope 3 emissions, with Scope 3 accounting for the largest portion at approximately 308,783,000 kg CO2e.

Dentsu has set ambitious climate targets, aiming for net-zero greenhouse gas (GHG) emissions across its value chain by 2040. To achieve this, the company has committed to an absolute reduction of 46.2% in GHG emissions (Scope 1-3) by 2030, compared to 2019 levels. Furthermore, Dentsu aims for a substantial 90% reduction in absolute Scope 1, 2, and 3 GHG emissions by 2040 from the same 2019 baseline. These targets are aligned with the Science Based Targets initiative (SBTi), including the Corporate Net-Zero Standard.

Previously, Dentsu reported achieving a significant reduction of 46.3% in its overall Scope 1 and 2 carbon emissions between 2014 and 2019, demonstrating progress towards its long-term objectives. The company is actively working towards these science-based targets, reflecting its dedication to environmental sustainability within the advertising industry.

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Dentsu’s Climate Goals (2030 & 2050)

2 goals

2030

46.2% reduction in all scopes

一つは、Scope1～3全体で2030年までに2019年比で温室効果ガス（GHG）の絶対排出量を46.2％削減す るという短期目標と、もう一つは、バリューチェーン全体でScope1～3の絶対排出量を2040年までに2019 年比で90％削減するという長期的なネットゼロ目標です…

At risk46.2%

2030

62% reduction in total GHG

Vs 2019 baseline. Validated by SBTi. Includes full supply chain.

At risk48%

2040

50% reduction in Scope 3 intensity

Across purchased goods and services and logistics.

Behind target22%

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Scope 3 top emissions categories

9 of 15 categories disclosed
Purchased Goods & Services59%
Employee Commuting13%
Capital Goods12%
Business Travel10%
Investments2%
Fuel & Energy Activities2%
Waste Generated in Operations2%
Downstream Leased Assets0%
Purchased Goods & Services59%
Employee Commuting13%
Capital Goods12%
Business Travel10%
Investments2%
Fuel & Energy Activities2%
Waste Generated in Operations2%
Downstream Leased Assets0%

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Climate initiatives

SCIENCE BASED TARGETS

Science Based Targets Initiative

2030 targetSee details
Active
CDP

Carbon Disclosure Project

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Active
THE CLIMATE PLEDGE

The Climate Pledge

See details
Not active
United Nations Global Compact

UN Global Compact Climate Champions initiative

See details
Active
RE 100

RE 100

2030 targetSee details
Active
Climate Action 100+

Climate Action 100

See details
Not active

Emissions comparison with industry peers

View similar organisations
CompanyCountryIndustryLast updatedScoreDetails
Dentsu logoDentsu
JPAdvertising Agencies
4 months ago
100
Capgemini logoCapgemini
FRComputer Services
2 days ago
100
View
Deloitte Global logoDeloitte Global
GBOther Management Consulting Services
2 days ago
100
View
Accenture logoAccenture
IEAdministrative Management and General Management Consulting Services
8 days ago
95
View
KPMG LLP logoKPMG LLP
USFinancial Intermediation
5 days ago
72
View
Ernst & Young LLP logoErnst & Young LLP
USFinancial Intermediation
22 hours ago
69
View
PricewaterhouseCoopers LLP logoPricewaterhouseCoopers LLP
USBusiness Services
3 days ago
65
View

Frequently asked questions

Common questions about Dentsu’s sustainability data and climate commitments

In 2024, Dentsu's estimated total greenhouse gas emissions across all scopes were approximately 440,900 tonnes of CO₂e. The majority, roughly 80%, originated from Scope 3 (upstream and downstream activities), while Scope 2 contributed about 9,600 tonnes, and Scope 1 emissions were around 3,000 tonnes. This data highlights the significant impact of supply chain and operational activities within the advertising industry. Dentsu actively reports these figures annually to demonstrate its commitment to transparency and progress toward its climate targets, especially its goal to reduce absolute emissions by 46.2% by 2030 from a 2019 baseline.

Data year: 2024

Usage policy

You’re welcome to quote or reference data from this page, but please include a visible link back to this URL. Bulk collection, resale, or redistribution of data from multiple profiles is not permitted.

See our License Agreement for more details.

Where does DitchCarbon
data come from?

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