Hakuhodo Dy Holdings, headquartered in Japan, is a prominent player in the printed matter and recorded media industry. Founded in 1900, the company has evolved significantly, establishing itself as a leader in advertising and marketing communications. With a strong presence across Asia, particularly in Japan and other major operational regions, Hakuhodo Dy Holdings excels in delivering innovative solutions that encompass a wide range of media formats.
The company’s core offerings include advertising, digital marketing, and content creation, distinguished by their commitment to creativity and strategic insight. Recognised for its market position, Hakuhodo Dy Holdings has achieved numerous accolades, reflecting its influence and expertise in the industry. As a trusted partner for brands, the company continues to shape the future of media and communication, leveraging its rich heritage and forward-thinking approach.
+33 vs industry average
Hakuhodo Dy Holdings’s score of 62 is higher than 76% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Media Production has below-average carbon intensity
Industry performance
The Media Production industry has reduced its overall emissions by 27% since 2019
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Hakuhodo Dy Holdings's reported carbon emissions
Hakuhodo DY Holdings, an advertising and marketing services company based in Japan, reported total emissions of approximately 23.8 million kg CO2e in 2024. This figure comprises Scope 1 emissions of about 355,070 kg CO2e, Scope 2 emissions (market-based) of approximately 5.23 million kg CO2e, and Scope 3 emissions totalling around 17.9 million kg CO2e. In 2023, the company's total emissions were approximately 29.8 million kg CO2e, with Scope 3 emissions accounting for roughly 22.3 million kg CO2e and Scope 1 and 2 emissions totalling about 7.49 million kg CO2e. Hakuhodo DY Holdings has set ambitious climate commitments. The company aims for carbon neutrality by fiscal year 2050. As an interim goal, it has committed to a 50% reduction in absolute Scope 1 and Scope 2 greenhouse gas emissions by fiscal year 2030, compared to a fiscal year 2019 baseline. Furthermore, Hakuhodo DY Holdings also commits to a 25% reduction in absolute Scope 3 greenhouse gas emissions from purchased goods and services and business travel by fiscal year 2030, also from a fiscal year 2019 baseline. These targets are aligned with the Science Based Targets initiative (SBTi) for keeping warming to 1.5°C.
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Hakuhodo Dy Holdings’s Climate Goals (2030 & 2050)
8 goals2030
50% reduction in all scopes
Reduction of 50% by fiscal 2030 (compared with fiscal 2019), carbon neutral by fiscal 2050
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
7 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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