Affinity Global Inc. Sustainability Profile
Affinity Global Inc., headquartered in the United States, is a prominent player in the digital marketing and customer engagement industry. Founded in 2005, the company has established itself as a leader in providing innovative solutions that enhance customer experiences across various sectors. With a strong operational presence in North America and Europe, Affinity Global focuses on delivering data-driven marketing strategies, customer relationship management, and advanced analytics. The company’s core offerings include targeted advertising, lead generation, and customer retention services, all designed to optimise client engagement and drive business growth. Affinity Global's unique approach combines cutting-edge technology with deep industry insights, positioning it as a trusted partner for businesses seeking to elevate their marketing efforts. With a commitment to excellence, Affinity Global continues to achieve significant milestones, solidifying its reputation in the competitive landscape of digital marketing.
DitchCarbon Score
How does Affinity Global Inc.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Affinity Global Inc.'s score of 37 is higher than 60% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Affinity Global Inc.'s reported carbon emissions
In 2022, Affinity Global Inc. reported total carbon emissions of approximately 1,336,000 kg CO2e. This figure includes Scope 1 emissions of about 41,000 kg CO2e from mobile combustion, Scope 2 emissions of around 152,000 kg CO2e from purchased electricity, and significant Scope 3 emissions of approximately 1,143,000 kg CO2e, primarily from business travel. Comparatively, in 2021, the company’s total emissions were about 309,000 kg CO2e, indicating a substantial increase in emissions year-on-year. This increase is largely attributed to the rise in Scope 3 emissions, which grew significantly from 130,000 kg CO2e in 2021 to 1,143,000 kg CO2e in 2022. Affinity Global Inc. has committed to setting net zero climate goals for all control investments within two years of ownership, with a target timeframe from 2023 to 2025. This commitment reflects the company's proactive approach to addressing climate change across all scopes of emissions. The emissions data for Affinity Global Inc. is cascaded from its parent company, and the company is classified as a current subsidiary. The reported figures and commitments align with industry standards for climate accountability and transparency.
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| 2021 | 2022 | |
|---|---|---|
| Scope 1 | 34,000 | 00,000 |
| Scope 2 | 145,000 | 000,000 |
| Scope 3 | 130,000 | 0,000,000 |
How Carbon Intensive is Affinity Global Inc.'s Industry?
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Affinity Global Inc.'s Scope 3 Categories Breakdown
Affinity Global Inc.'s Scope 3 emissions, which increased by 779% last year and increased by approximately 779% since 2021, demonstrating supply chain emissions tracking. The vast majority of their carbon footprint comes from suppliers and value chain emissions, representing the vast majority of total emissions under the GHG Protocol, with "Business Travel" representing nearly all of their reported Scope 3 footprint.
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Affinity Global Inc.'s Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Affinity Global Inc. has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
