Daniel Wellington Sustainability Profile
Daniel Wellington, a renowned watch brand, was founded in 2011 and has its headquarters in India. The company has rapidly established itself in the fashion accessories industry, primarily focusing on elegant timepieces and stylish wristbands. Known for their minimalist design and interchangeable straps, Daniel Wellington watches offer a unique blend of sophistication and versatility, appealing to a diverse clientele. With a strong presence in major operational regions across Europe, North America, and Asia, Daniel Wellington has achieved significant market recognition. The brand's commitment to quality craftsmanship and timeless aesthetics has garnered a loyal following, making it a prominent player in the global watch market. Notable achievements include collaborations with influencers and a robust online retail strategy, solidifying its position as a leader in contemporary watch design.
DitchCarbon Score
How does Daniel Wellington's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Retail Trade Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Daniel Wellington's score of 14 is lower than 91% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Daniel Wellington's reported carbon emissions
In 2018, Daniel Wellington reported total carbon emissions of approximately 11,100,000 kg CO2e. This figure represents a decrease from 2017, when emissions were about 13,650,000 kg CO2e, and from 2016, which saw emissions of around 13,500,000 kg CO2e. The company has not disclosed specific data regarding Scope 1, 2, or 3 emissions, nor has it set any formal reduction targets or initiatives as part of its climate commitments. Despite the lack of specific reduction targets, Daniel Wellington's emissions per watch were reported at about 3.6 kg CO2e in 2018, slightly down from 3.7 kg CO2e in 2017 and 3.9 kg CO2e in 2016. The company has not cascaded emissions data from any parent organisation, indicating that all reported figures are derived directly from Daniel Wellington AB. Overall, while Daniel Wellington has shown a trend of decreasing emissions over the past few years, the absence of formal climate commitments or reduction initiatives suggests that there is room for improvement in their sustainability strategy.
How Carbon Intensive is Daniel Wellington's Industry?
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Daniel Wellington's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Daniel Wellington has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
