Daniel Wellington, a renowned watch brand, was founded in 2011 and has its headquarters in India. The company has rapidly established itself in the fashion accessories industry, primarily focusing on elegant timepieces and stylish wristbands. Known for their minimalist design and interchangeable straps, Daniel Wellington watches offer a unique blend of sophistication and versatility, appealing to a diverse clientele. With a strong presence in major operational regions across Europe, North America, and Asia, Daniel Wellington has achieved significant market recognition. The brand's commitment to quality craftsmanship and timeless aesthetics has garnered a loyal following, making it a prominent player in the global watch market. Notable achievements include collaborations with influencers and a robust online retail strategy, solidifying its position as a leader in contemporary watch design.
How does Daniel Wellington's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Retail Trade Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Daniel Wellington's score of 14 is lower than 92% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2018, Daniel Wellington reported total carbon emissions of approximately 11,100,000 kg CO2e. This figure represents a decrease from 2017, when emissions were about 13,650,000 kg CO2e, and from 2016, which saw emissions of around 13,500,000 kg CO2e. The company has not disclosed specific data regarding Scope 1, 2, or 3 emissions, nor has it set any formal reduction targets or initiatives as part of its climate commitments. Despite the lack of specific reduction targets or initiatives, Daniel Wellington's emissions per watch sold were reported at approximately 3.6 kg CO2e in 2018, indicating a focus on understanding the carbon footprint associated with its products. The company has not inherited emissions data from any parent organisation, and all reported figures are directly from Daniel Wellington AB. Overall, while Daniel Wellington has made strides in tracking its emissions, further commitments and transparency regarding reduction strategies would enhance its climate action profile.
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Daniel Wellington is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.