E*TRADE Financial Corporation, commonly known as E*TRADE, is a leading online brokerage firm headquartered in the United States. Founded in 1982, E*TRADE has established itself as a pioneer in the financial services industry, particularly in the realm of electronic trading. With a strong presence across major operational regions in the US, the company offers a comprehensive suite of services, including stock and options trading, investment management, and retirement planning. E*TRADE is renowned for its user-friendly trading platform and innovative tools, which cater to both novice and experienced investors. The firm has achieved significant milestones, such as being one of the first to offer online trading, and continues to maintain a strong market position with millions of active accounts. Its commitment to empowering investors through technology and education sets E*TRADE apart in a competitive landscape.
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