Global Hotel Alliance
Global Hotel Alliance (GHA), headquartered in the United Arab Emirates, is a leading player in the hospitality industry, specialising in hotel loyalty programmes and innovative guest experiences. Founded in 2001, GHA has grown to encompass a diverse portfolio of over 30 hotel brands across more than 100 countries, making it one of the largest alliances of independent hotel brands globally. GHA's core offerings include the DISCOVERY loyalty programme, which uniquely rewards members with personalised experiences and local insights, setting it apart from traditional hotel loyalty schemes. With a commitment to enhancing guest engagement and driving revenue for its member hotels, GHA has established a strong market position, recognised for its innovative approach to hospitality and customer loyalty.
DitchCarbon Score
How does Global Hotel Alliance's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Hospitality industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Global Hotel Alliance's score of 17 is lower than 88% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Global Hotel Alliance's reported carbon emissions
In 2023, Global Hotel Alliance reported no specific carbon emissions data, including Scope 1, 2, or 3 emissions. The organisation has not disclosed any reduction targets or climate pledges, indicating a lack of formal commitments to measurable emissions reductions at this time. The intensity of greenhouse gas emissions is reported at approximately 0.011 kg CO2e per unit of revenue, while the intensity of energy consumption is about 26.2 kg CO2e per room night. These figures suggest a focus on energy efficiency, although they do not provide a comprehensive view of overall emissions. As of now, Global Hotel Alliance does not inherit emissions data from any parent organisation, nor does it have any cascading targets from initiatives such as the Science Based Targets initiative (SBTi). The absence of specific emissions data and reduction commitments highlights an opportunity for the organisation to enhance its climate strategy and transparency in the hospitality sector.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Global Hotel Alliance is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
