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Instagram, LLC, a leading social media platform headquartered in the United States, was founded in 2010 and has since transformed the way individuals and businesses connect visually. With a strong presence in North America, Europe, and Asia, Instagram has become a cornerstone of the digital marketing landscape, enabling users to share photos and videos seamlessly.
The platform's core offerings include photo and video sharing, Stories, and IGTV, all designed to foster creativity and engagement. Instagram's unique algorithm prioritises user interaction, making it a powerful tool for brands seeking to enhance their online visibility. As a subsidiary of Meta Platforms, Inc., Instagram has achieved remarkable milestones, including over a billion monthly active users, solidifying its position as a dominant force in the social media industry.
76
DitchCarbon score
+38 vs industry average
Instagram, LLC’s score of 76 is higher than 87% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Low
Computer Services has below-average carbon intensity
Industry performance
0.246
20182025
The Computer Services industry has reduced its overall emissions by 11% since 2018
Reported emissions
No reported emissions data is available for Instagram, LLC yet.
Instagram, LLC's reported carbon emissions
As of the latest available data, Instagram, LLC does not report specific carbon emissions figures. However, the company is part of Meta Platforms, Inc., which cascades its climate commitments and emissions data to Instagram. Meta has set ambitious targets to reduce its carbon footprint, focusing on Scope 1, 2, and 3 emissions.
Instagram's climate initiatives are aligned with those of its parent company, Meta Platforms, Inc., which has committed to achieving net-zero emissions across its value chain by 2030. This commitment includes initiatives under the Science Based Targets initiative (SBTi) and participation in the Carbon Disclosure Project (CDP), both of which aim to enhance transparency and accountability in climate action.
While specific reduction targets for Instagram are not detailed, the overarching goals from Meta indicate a strong commitment to sustainability and reducing environmental impact. Instagram's efforts are part of a broader strategy to address climate change and promote a sustainable future within the tech industry.
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Instagram, LLC’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for Instagram, LLC yet.
Scope 3 top emissions categories
No scope 3 category breakdown has been disclosed yet.
Climate initiatives
Science Based Targets Initiative
Inherited from Meta Platforms, Inc.2031 targetSee details
Active
Carbon Disclosure Project
Inherited from Meta Platforms, Inc.Sign in to view
Active
The Climate Pledge
See details
Not active
UN Global Compact Climate Champions initiative
Inherited from Meta Platforms, Inc.See details
Not active
RE 100
Inherited from Meta Platforms, Inc.See details
Not active
Climate Action 100
See details
Not active
Emissions comparison with industry peers
View similar organisationsNo peer comparison is available for Instagram, LLC yet.
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