Instagram, LLC Sustainability Profile
Instagram, LLC, a leading social media platform headquartered in the United States, was founded in 2010 and has since transformed the way individuals and businesses connect visually. With a strong presence in North America, Europe, and Asia, Instagram has become a cornerstone of the digital marketing landscape, enabling users to share photos and videos seamlessly. The platform's core offerings include photo and video sharing, Stories, and IGTV, all designed to foster creativity and engagement. Instagram's unique algorithm prioritises user interaction, making it a powerful tool for brands seeking to enhance their online visibility. As a subsidiary of Meta Platforms, Inc., Instagram has achieved remarkable milestones, including over a billion monthly active users, solidifying its position as a dominant force in the social media industry.
DitchCarbon Score
How does Instagram, LLC's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Instagram, LLC's score of 100 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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As of the latest available data, Instagram, LLC does not report specific carbon emissions figures. However, the company is part of Meta Platforms, Inc., which cascades its climate commitments and emissions data to Instagram. Meta has set ambitious targets to reduce its carbon footprint, focusing on Scope 1, 2, and 3 emissions. Instagram's climate initiatives are aligned with those of its parent company, Meta Platforms, Inc., which has committed to achieving net-zero emissions across its value chain by 2030. This commitment includes initiatives under the Science Based Targets initiative (SBTi) and participation in the Carbon Disclosure Project (CDP), both of which aim to enhance transparency and accountability in climate action. While specific reduction targets for Instagram are not detailed, the overarching goals from Meta indicate a strong commitment to sustainability and reducing environmental impact. Instagram's efforts are part of a broader strategy to address climate change and promote a sustainable future within the tech industry.
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| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|---|
| Scope 1 | 9,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 2 | 545,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 0,000,000 | 0,000,000 | 000,000 | 0,000,000 | 0,000,000 |
| Scope 3 | 156,000,000 | 000,000,000 | 000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 |
How Carbon Intensive is Instagram, LLC's Industry?
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Instagram, LLC's Scope 3 Categories Breakdown
Instagram, LLC's Scope 3 emissions, which increased by 9% last year and increased significantly since 2016, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Capital Goods" being the largest emissions source at 68% of Scope 3 emissions.
Top Scope 3 Categories
Instagram, LLC's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Instagram, LLC has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
