Jose Cuervo, officially known as Tequila Cuervo La Rojeña, is a renowned leader in the tequila industry, headquartered in Mexico (MX). Founded in 1795, it has established itself as a pioneer in the production of high-quality tequila, with significant operations across major regions in Mexico, particularly in the Jalisco area. The company is celebrated for its core products, including the iconic Jose Cuervo Especial and the premium Reserva de la Familia, which are distinguished by their authentic production methods and rich heritage. As one of the oldest tequila brands, Jose Cuervo has achieved remarkable milestones, including being the first to receive a legal permit to produce tequila. With a strong market position, Jose Cuervo continues to dominate the global spirits industry, recognised for its commitment to quality and tradition, making it a favourite among tequila enthusiasts worldwide.
How does Jose Cuervo's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Jose Cuervo's score of 40 is higher than 65% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2023, Jose Cuervo reported total carbon emissions of approximately 236.8 million kg CO2e, comprising Scope 1 emissions of about 90.3 million kg CO2e, Scope 2 emissions of approximately 15.1 million kg CO2e, and Scope 3 emissions of about 131.3 million kg CO2e. The company is committed to reducing its carbon footprint through various initiatives, targeting a 30% reduction in both Scope 1 and Scope 2 emissions by 2030, using 2023 as the baseline year. These commitments are part of their broader strategy to achieve net-zero emissions in the near term, with specific initiatives planned from 2023 to 2025. Jose Cuervo's emissions data is sourced from Becle, S.A.B. de C.V., the parent company, and reflects their ongoing efforts to enhance sustainability practices within the beverage industry. The company aims to implement innovative solutions to meet these reduction targets, demonstrating a proactive approach to climate change and environmental responsibility.
Access structured emissions data, company-specific emission factors, and source documents
| 2022 | 2023 | |
|---|---|---|
| Scope 1 | 51,627,710 | 00,000,000 |
| Scope 2 | 12,545,480 | 00,000,000 |
| Scope 3 | - | 000,000,000 |
Most of their carbon footprint comes from suppliers and value chain emissions, with Scope 3 emissions accounting for 55% of total emissions under the GHG Protocol, with "Waste Generated in Operations" representing nearly all of their reported Scope 3 footprint.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Jose Cuervo has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

