Moonpig Group plc, commonly known as Moonpig, is a prominent player in the retail trade services sector, specialising in personalised greeting cards, flowers, and gifts. Headquartered in the United Kingdom, the company serves customers across multiple regions, offering a convenient platform for customised products that cater to personal occasions and celebrations. Founded in 2000, Moonpig has established itself as a leader in the personalised card market, recognised for its innovative approach and user-friendly online services.
The company’s core offerings include bespoke greeting cards, flowers, and gift items, all designed to provide a unique and meaningful customer experience. Moonpig’s emphasis on customisation and quality has helped it secure a strong market position, making it a trusted name in the retail trade services industry. Its notable achievements include expanding its product range and maintaining a significant presence in the UK and beyond.
+52 vs industry average
Moonpig’s score of 86 is higher than 88% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Retail Trade Services has below-average carbon intensity
Industry performance
The Retail Trade Services industry has reduced its overall emissions by 31% since 2018
Emissions trajectory 2020 – 2028
Reported emissions
Scope 3 accounts for ••• of total emissions.
Moonpig's reported carbon emissions
Moonpig's latest reported total carbon emissions for 2025 (reporting year 2025) are approximately 7.73 million kg CO2e, primarily driven by Scope 3 emissions. This includes significant contributions from purchased goods and services (approximately 66.4 million kg CO2e) and downstream transportation and distribution (approximately 4.89 million kg CO2e). Scope 1 emissions for 2025 are approximately 35,000 kg CO2e, with Scope 2 emissions at about 107,000 kg CO2e (market-based).
In 2024 (reporting year 2025), Moonpig reported total emissions of approximately 8.14 million kg CO2e, with Scope 3 being the largest contributor at around 77.3 million kg CO2e. Scope 1 emissions were approximately 31,000 kg CO2e and Scope 2 emissions were about 110,000 kg CO2e (market-based).
For the 2023 reporting year, Moonpig's total emissions were approximately 88.0 million kg CO2e, with Scope 3 emissions accounting for roughly 87.5 million kg CO2e. Scope 1 and 2 emissions combined were approximately 540,000 kg CO2e.
Moonpig has set ambitious climate commitments. They aim to reduce absolute Scope 1 and Scope 2 emissions by at least 50% by 2030, validated by the Science Based Targets initiative (SBTi). Furthermore, the company aims for a 90% reduction in operational emissions by 2050 and commits to offsetting any emissions that cannot be reduced. Their SBTi-validated near-term target is to reduce absolute Scope 1 and 2 GHG emissions by 50% by 2030, using a 2018 base year. They also commit to measuring and reducing their Scope 3 emissions. Moonpig is also working towards delivering Net Zero direct emissions by 2050.
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Moonpig’s Climate Goals (2030 & 2050)
6 goals2050
50% reduction in all scopes
Reduce absolute operational emissions (Scope 1 and Scope 2) by at least 50%¹ by 2030, validated by the SBTI; Reduce operational emissions by…
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
12 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Common questions about Moonpig’s sustainability data and climate commitments
Data year: 2025
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