New Balance Athletics, Inc., commonly known as New Balance, is a prominent American footwear and apparel company headquartered in Boston, Massachusetts. Founded in 1906, New Balance has established itself as a leader in the athletic footwear industry, renowned for its commitment to quality and performance. The company operates primarily in North America, Europe, and Asia, catering to a diverse range of athletic and lifestyle markets. Specialising in running shoes, training gear, and lifestyle apparel, New Balance is distinguished by its innovative designs and emphasis on comfort and fit. The brand is particularly noted for its wide range of sizes and widths, ensuring inclusivity for all athletes. With a strong market position, New Balance has achieved significant milestones, including the introduction of its Made in USA line, which highlights its dedication to domestic manufacturing and craftsmanship.
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