Optimizely, formerly known as Episerver, is a leading digital experience platform headquartered in Sweden (SE). Founded in 1994, the company has established itself as a key player in the digital marketing and e-commerce industry, providing innovative solutions that enhance customer engagement and conversion rates. With a strong presence in North America and Europe, Optimizely offers a suite of core products, including A/B testing, personalisation, and content management systems, all designed to optimise user experiences. Recognised for its commitment to innovation, Optimizely has achieved significant milestones, such as the introduction of its cloud-based platform, which integrates seamlessly with various marketing tools. The company’s unique approach to experimentation and data-driven decision-making has positioned it as a trusted partner for businesses seeking to improve their digital strategies and drive growth in an increasingly competitive market.
How does Optimizely's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Optimizely's score of 38 is higher than 60% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2023, Optimizely reported total carbon emissions of approximately 6,680,860 kg CO2e, comprising 14,000 kg CO2e from Scope 1, 156,000 kg CO2e from market-based Scope 2, and a significant 6,664,860 kg CO2e from Scope 3 emissions. The Scope 3 emissions included about 1,066,000 kg CO2e from business travel and approximately 5,599,000 kg CO2e from purchased goods and services. Optimizely is committed to achieving net-zero emissions for both Scope 1 and Scope 2 by 2030, with a baseline year of 2024. This commitment reflects their proactive approach to climate action and aligns with industry standards for sustainability. The emissions data is cascaded from their parent company, Optimizely, Inc., indicating a structured approach to environmental responsibility within their corporate family.
Access structured emissions data, company-specific emission factors, and source documents
| 2023 | |
|---|---|
| Scope 1 | 14,000 |
| Scope 2 | 156,000 |
| Scope 3 | 6,664,860 |
Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 84% of Scope 3 emissions.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Optimizely has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

