R. L. Polk & Co., commonly referred to as Polk, is a prominent data and analytics company headquartered in the United States. Founded in 1870, Polk has established itself as a leader in the automotive and marketing industries, providing comprehensive data solutions that empower businesses to make informed decisions. With a strong presence across North America, Polk offers unique insights through its extensive vehicle registration data, market intelligence, and consumer analytics. The company’s core services include automotive data solutions, marketing analytics, and customer segmentation, which are designed to enhance client strategies and drive growth. Recognised for its innovative approach, R. L. Polk & Co. has achieved significant milestones, solidifying its market position as a trusted partner for businesses seeking to optimise their marketing efforts and improve customer engagement.
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