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Rapala VMC Corporation, commonly known as Rapala, is a leading entity in the recreational, cultural, and sporting services industry, headquartered in Finland (FI). Founded in 1936, the company has established itself as a pioneer in fishing tackle and accessories, with a strong presence across Europe, North America, and Asia.
Specialising in high-quality lures, fishing rods, and related gear, Rapala is renowned for its innovative designs and commitment to performance, making it a favourite among anglers worldwide. The company has achieved significant milestones, including the introduction of the original wooden lure, which revolutionised fishing techniques.
With a robust market position, Rapala VMC Corporation continues to set industry standards, earning accolades for its dedication to quality and sustainability in fishing products.
51
DitchCarbon score
+21 vs industry average
Rapala VMC Corporation’s score of 51 is higher than 68% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Low
Recreation and Sports Services has below-average carbon intensity
Industry performance
0.171
20182025
The Recreation and Sports Services industry has reduced its overall emissions by 32% since 2018
Emissions trajectory 2020 – 2028
202020212022202320242025202620272028
Reported emissions
Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e
Scope 3 accounts for ••• of total emissions.
Rapala VMC Corporation's reported carbon emissions
Rapala VMC Corporation, headquartered in Finland, reported its 2025 emissions at approximately 43.1 million kg CO2e. This includes about 1.7 million kg CO2e from Scope 1, 1.4 million kg CO2e from Scope 2 (market-based), and 40.2 million kg CO2e from Scope 3. For 2024, the company reported approximately 47.9 million kg CO2e in total emissions, comprising about 1.5 million kg CO2e from Scope 1, 2.1 million kg CO2e from Scope 2 (market-based), and 44.4 million kg CO2e from Scope 3.
The recreational, cultural, and sporting services company has a near-term net-zero target for Scope 2 emissions. They aim to achieve zero Scope 2 emissions across all Group operations globally by 2026, specifically targeting electricity purchased.
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Rapala VMC Corporation’s Climate Goals (2030 & 2050)
2025
Near-zero scope 1 & 2
Target to achieve near-zero emissions for direct operations and purchased energy
On track94%
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
At risk48%
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
Behind target22%
Showing SBTi-validated targets only. Sign up or sign in to see all disclosed climate targets.
Scope 3 top emissions categories
4 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
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Not active
Carbon Disclosure Project
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Not active
The Climate Pledge
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Not active
UN Global Compact Climate Champions initiative
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Not active
RE 100
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Not active
Climate Action 100
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Not active
Emissions comparison with industry peers
View similar organisationsCompanyCountryIndustryLast updatedScoreDetails
Rapala VMC Corporation2 months ago
51
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