Rapala VMC Corporation, commonly known as Rapala, is a leading entity in the recreational, cultural, and sporting services industry, headquartered in Finland (FI). Founded in 1936, the company has established itself as a pioneer in fishing tackle and accessories, with a strong presence across Europe, North America, and Asia.
Specialising in high-quality lures, fishing rods, and related gear, Rapala is renowned for its innovative designs and commitment to performance, making it a favourite among anglers worldwide. The company has achieved significant milestones, including the introduction of the original wooden lure, which revolutionised fishing techniques.
With a robust market position, Rapala VMC Corporation continues to set industry standards, earning accolades for its dedication to quality and sustainability in fishing products.
+22 vs industry average
Rapala VMC Corporation’s score of 53 is higher than 69% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Recreation and Sports Services has below-average carbon intensity
Industry performance
The Recreation and Sports Services industry has reduced its overall emissions by 32% since 2018
Emissions trajectory 2020 – 2028
Reported emissions
Scope 3 accounts for ••• of total emissions.
Rapala VMC Corporation's reported carbon emissions
Rapala VMC Corporation, a company within the recreational, cultural and sporting services industry (92) headquartered in FI, reported a total of approximately 45.3 million kg CO2e for the year 2025. This figure includes Scope 1, Scope 2, and Scope 3 emissions.
In 2025, the company's emissions comprised approximately 1.7 million kg CO2e for Scope 1, with Scope 2 emissions being approximately 1.4 million kg CO2e (market-based) and 3.5 million kg CO2e (location-based). Scope 3 emissions for 2025 were approximately 40.2 million kg CO2e, with upstream transportation and distribution accounting for a significant portion at about 8.9 million kg CO2e.
For the year 2024, Rapala VMC Corporation's total emissions were approximately 49.1 million kg CO2e. This included approximately 1.5 million kg CO2e for Scope 1, and Scope 2 emissions of approximately 2.1 million kg CO2e (market-based) and 4.0 million kg CO2e (location-based). Scope 3 emissions for 2024 were approximately 44.4 million kg CO2e, with upstream transportation and distribution being a notable contributor at about 13.3 million kg CO2e.
In 2023, the company disclosed Scope 1 and 2 emissions totalling approximately 5.0 million kg CO2e, with Scope 1 at about 0.8 million kg CO2e and Scope 2 at approximately 4.1 million kg CO2e. Scope 3 data was not disclosed for this year.
Rapala VMC Corporation has set a target of achieving zero Scope 2 emissions by 2026 across all its global operations, specifically for purchased electricity. This near-term target is aimed at reducing Scope 2 emissions by the end of 2026.
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Rapala VMC Corporation’s Climate Goals (2030 & 2050)
2025
Near-zero scope 1 & 2
Target to achieve near-zero emissions for direct operations and purchased energy
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
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Emissions comparison with industry peers
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