Red Bull
Red Bull GmbH, commonly known as Red Bull, is a leading player in the energy drink industry, headquartered in Austria (AT). Founded in 1984, the company revolutionised the beverage market with its flagship product, Red Bull Energy Drink, which is renowned for its unique blend of caffeine, taurine, and B vitamins. With a strong presence in Europe, North America, and Asia, Red Bull has established itself as a cultural icon, particularly in extreme sports and youth culture. The brand is celebrated for its innovative marketing strategies and sponsorship of high-profile events, including the Red Bull Air Race and Red Bull Crashed Ice. As a pioneer in the energy drink sector, Red Bull continues to dominate the market, consistently achieving remarkable sales figures and expanding its product line to include sugar-free and organic options, solidifying its position as a global leader.
DitchCarbon Score
How does Red Bull's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Food Product Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Red Bull's score of 24 is higher than 97% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Red Bull's reported carbon emissions
Red Bull GmbH, headquartered in Austria, has set ambitious climate commitments to address its greenhouse gas emissions. Although specific emissions data for the most recent year is not available, the company has established significant reduction targets. Red Bull aims to achieve net-zero greenhouse gas emissions across its entire value chain by 2040. In the near term, Red Bull has committed to reducing its absolute Scope 1 and 2 emissions by 42% by 2030, using 2021 as the baseline year. Additionally, the company plans to cut its absolute Scope 3 emissions by 25% within the same timeframe. For the long term, Red Bull targets a 90% reduction in absolute emissions across all scopes (1, 2, and 3) by 2040, again referencing the 2021 baseline. These targets include biogenic land-related emissions and removals from bioenergy feedstocks, aligning with industry standards for climate action. Red Bull's commitments reflect a proactive approach to sustainability within the food and beverage processing sector, demonstrating its dedication to mitigating climate change impacts.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Red Bull is committed to some reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
