Red Bull
Red Bull GmbH, commonly known as Red Bull, is a leading player in the energy drink industry, headquartered in Austria (AT). Founded in 1984, the company revolutionised the beverage market with its flagship product, Red Bull Energy Drink, which is renowned for its unique blend of caffeine, taurine, and B vitamins. With a strong presence in Europe, North America, and Asia, Red Bull has established itself as a cultural icon, particularly in extreme sports and youth culture. The brand is celebrated for its innovative marketing strategies and sponsorship of high-profile events, including the Red Bull Air Race and Red Bull Crashed Ice. As a pioneer in the energy drink sector, Red Bull continues to dominate the market, consistently achieving remarkable sales figures and expanding its product line to include sugar-free and organic options, solidifying its position as a global leader.
DitchCarbon Score
How does Red Bull's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Food Product Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Red Bull's score of 16 is higher than 82% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Red Bull's reported carbon emissions
As of the latest available data, Red Bull has not publicly disclosed specific carbon emissions figures for the most recent year, nor have they outlined any formal reduction targets or commitments. This absence of data suggests that while Red Bull may be engaged in sustainability efforts, specific details regarding their carbon footprint and climate initiatives remain unclear. In the context of the beverage industry, companies are increasingly recognising the importance of addressing climate change and reducing carbon emissions across all scopes—Scope 1 (direct emissions), Scope 2 (indirect emissions from energy), and Scope 3 (indirect emissions from the supply chain). However, without specific emissions data or reduction targets from Red Bull, it is difficult to assess their current standing or commitments in relation to industry standards. Overall, while Red Bull's climate commitments are not explicitly detailed, the company operates within a sector that is progressively moving towards greater transparency and accountability in environmental impact.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Red Bull is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
