Red Bull
Red Bull GmbH, commonly known as Red Bull, is a leading player in the energy drink industry, headquartered in Austria (AT). Founded in 1984, the company revolutionised the beverage market with its flagship product, Red Bull Energy Drink, which is renowned for its unique blend of caffeine, taurine, and B vitamins. With a strong presence in Europe, North America, and Asia, Red Bull has established itself as a cultural icon, particularly in extreme sports and youth culture. The brand is celebrated for its innovative marketing strategies and sponsorship of high-profile events, including the Red Bull Air Race and Red Bull Crashed Ice. As a pioneer in the energy drink sector, Red Bull continues to dominate the market, consistently achieving remarkable sales figures and expanding its product line to include sugar-free and organic options, solidifying its position as a global leader.
DitchCarbon Score
How does Red Bull's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Food Product Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Red Bull's score of 16 is higher than 51% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Red Bull's reported carbon emissions
As of the latest available data, Red Bull has not publicly reported any specific carbon emissions figures, including Scope 1, 2, or 3 emissions, nor have they outlined any reduction targets or climate commitments. This absence of data suggests that Red Bull may not currently have established measurable climate initiatives or publicly available emissions reporting. In the context of the beverage industry, many companies are increasingly adopting science-based targets and committing to net-zero emissions. However, without specific commitments or data from Red Bull, it is unclear how they align with these industry trends. Overall, Red Bull's climate strategy remains unspecified, and further information would be necessary to assess their environmental impact and commitments effectively.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Red Bull is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
