Red Bull GmbH
Red Bull GmbH, commonly known as Red Bull, is a leading energy drink manufacturer headquartered in Austria. Founded in 1984, the company revolutionised the beverage industry with its flagship product, Red Bull Energy Drink, which is renowned for its unique blend of caffeine, taurine, and B vitamins. With a strong presence in over 170 countries, Red Bull has established itself as a dominant player in the energy drink sector, consistently ranking among the top brands globally. The company is not only known for its innovative products but also for its commitment to extreme sports and cultural events, which have significantly enhanced its brand visibility. Key milestones include the launch of Red Bull Racing in Formula 1 and the successful Red Bull Stratos space jump, showcasing its adventurous spirit. With a focus on quality and performance, Red Bull continues to lead the market, appealing to a diverse audience seeking energy and inspiration.
DitchCarbon Score
How does Red Bull GmbH's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Beverage Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Red Bull GmbH's score of 34 is higher than 87% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Red Bull GmbH's reported carbon emissions
Red Bull GmbH, headquartered in Austria, has set ambitious climate commitments despite not disclosing specific carbon emissions data for the most recent year. The company aims to achieve net-zero greenhouse gas (GHG) emissions across its entire value chain by 2040. To support this goal, Red Bull has established near-term targets to reduce absolute Scope 1 and 2 GHG emissions by 42% and Scope 3 emissions by 25% by 2030, using 2021 as the baseline year. These targets include biogenic land-related emissions and removals from bioenergy feedstocks. Furthermore, Red Bull has committed to a long-term reduction of 90% in absolute GHG emissions across all scopes (1, 2, and 3) by 2040. The company's targets align with the science-based criteria necessary to limit global warming to 1.5°C, reflecting its commitment to sustainable practices within the food and beverage processing sector.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Red Bull GmbH is committed to some reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
