Red Bull GmbH Sustainability Profile
Red Bull GmbH, commonly known as Red Bull, is a leading energy drink manufacturer headquartered in Austria. Founded in 1984, the company revolutionised the beverage industry with its flagship product, Red Bull Energy Drink, which is renowned for its unique blend of caffeine, taurine, and B vitamins. With a strong presence in over 170 countries, Red Bull has established itself as a dominant player in the energy drink sector, consistently ranking among the top brands globally. The company is not only known for its innovative products but also for its commitment to extreme sports and cultural events, which have significantly enhanced its brand visibility. Key milestones include the launch of Red Bull Racing in Formula 1 and the successful Red Bull Stratos space jump, showcasing its adventurous spirit. With a focus on quality and performance, Red Bull continues to lead the market, appealing to a diverse audience seeking energy and inspiration.
DitchCarbon Score
How does Red Bull GmbH's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Beverage Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Red Bull GmbH's score of 44 is higher than 66% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Red Bull GmbH's reported carbon emissions
Red Bull GmbH, headquartered in Austria, has set ambitious climate commitments to address its carbon emissions. Although specific emissions data for the most recent year is not available, the company has established significant reduction targets. Red Bull commits to achieving net-zero greenhouse gas (GHG) emissions across its entire value chain by 2040. To support this goal, Red Bull has outlined near-term and long-term targets. By 2030, the company aims to reduce absolute Scope 1 and Scope 2 GHG emissions by 42% from a 2021 baseline. Additionally, it plans to cut absolute Scope 3 emissions by 25% within the same timeframe. Looking further ahead, Red Bull targets a 90% reduction in absolute GHG emissions across all scopes (1, 2, and 3) by 2040, again using 2021 as the baseline year. These targets are aligned with the Science Based Targets initiative (SBTi) and are classified as consistent with limiting global warming to 1.5°C. The reduction targets encompass biogenic land-related emissions and removals from bioenergy feedstocks, reflecting a comprehensive approach to climate action.
How Carbon Intensive is Red Bull GmbH's Industry?
How Carbon Intensive is Red Bull GmbH's Location?
Red Bull GmbH's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Red Bull GmbH has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
