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Red Bull GmbH, commonly known as Red Bull, is a leading energy drink manufacturer headquartered in Austria. Founded in 1984, the company revolutionised the beverage industry with its flagship product, Red Bull Energy Drink, which is renowned for its unique blend of caffeine, taurine, and B vitamins. With a strong presence in over 170 countries, Red Bull has established itself as a dominant player in the energy drink sector, consistently ranking among the top brands globally.
The company is not only known for its innovative products but also for its commitment to extreme sports and cultural events, which have significantly enhanced its brand visibility. Key milestones include the launch of Red Bull Racing in Formula 1 and the successful Red Bull Stratos space jump, showcasing its adventurous spirit. With a focus on quality and performance, Red Bull continues to lead the market, appealing to a diverse audience seeking energy and inspiration.
+7 vs industry average
Red Bull GmbH’s score of 38 is higher than 65% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Beverage Manufacturing has above-average carbon intensity
The Beverage Manufacturing industry has reduced its overall emissions by 34% since 2018
No reported emissions data is available for Red Bull GmbH yet.
Red Bull GmbH, headquartered in Austria, has set ambitious climate commitments aimed at achieving net-zero greenhouse gas (GHG) emissions across its value chain by 2040. Although specific emissions data for the most recent year is not available, the company has established significant reduction targets.
Red Bull aims to reduce absolute Scope 1 and 2 GHG emissions by 42% by 2030, using 2021 as the baseline year. Additionally, it plans to cut absolute Scope 3 emissions by 25% within the same timeframe. For the long term, the company has committed to a 90% reduction in absolute GHG emissions across all scopes (1, 2, and 3) by 2040, again referencing 2021 as the baseline year. These targets include biogenic land-related emissions and removals from bioenergy feedstocks.
Red Bull's climate strategy aligns with the Science Based Targets initiative (SBTi) and is classified under the 1.5°C pathway, reflecting its commitment to limiting global warming. The company is a member of the Business Ambition for 1.5°C initiative, reinforcing its dedication to climate action.
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2040
90% reduction in scope 3 total
Red Bull commits to reduce absolute scope 3 GHG emissions 90% by 2040 from a 2021 base year.
2030
42% reduction in Scope 2
Red Bull commits to reduce absolute scope 2 GHG emissions 42% by 2030 from a 2021 base year.
2030
42% reduction in Scope 1
Red Bull commits to reduce absolute scope 1 GHG emissions 42% by 2030 from a 2021 base year.
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Showing SBTi-validated targets only. Sign up or sign in to see all disclosed climate targets.
No scope 3 category breakdown has been disclosed yet.


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