Stroer Sustainability Profile
Stroer SE & Co. KGaA, commonly referred to as Stroer, is a leading player in the out-of-home (OOH) advertising industry, headquartered in Germany. Established in 1990, the company has significantly expanded its operations across major regions, including Germany, Austria, and Turkey, solidifying its presence in the European market. Stroer offers a diverse range of advertising solutions, including digital and classic billboards, street furniture, and transport advertising. What sets Stroer apart is its innovative approach to integrating digital technology with traditional advertising formats, enhancing audience engagement and measurement capabilities. With a strong market position, Stroer has achieved notable milestones, such as being listed on the Frankfurt Stock Exchange and consistently ranking among the top OOH advertising companies in Europe. The company’s commitment to quality and innovation continues to drive its success in the dynamic advertising landscape.
DitchCarbon Score
How does Stroer's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Stroer's score of 49 is higher than 71% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Stroer's reported carbon emissions
In 2024, Ströer reported total carbon emissions of approximately 38,598,360 kg CO2e, comprising 6,854,970 kg CO2e from Scope 1 and 31,704,390 kg CO2e from Scope 2 emissions. The previous year, 2023, saw total emissions of about 35,342,000 kg CO2e, with Scope 1 emissions at 6,849,000 kg CO2e and Scope 2 emissions at 30,656,000 kg CO2e. Notably, Ströer has set ambitious climate commitments, aiming for a 65% absolute reduction in Scope 1 and 2 emissions by 2030, compared to 2019 levels. This target aligns with their long-term goal of achieving net-zero emissions by 2050, in accordance with the United Nations’ 1.5-degree target. Ströer’s emissions data is not cascaded from any parent organization, and they have disclosed emissions across Scopes 1, 2, and 3 in their sustainability reports. The company is actively working towards these reduction targets, demonstrating a commitment to sustainability and climate action within the advertising and media industry.
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| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|
| Scope 1 | 6,241,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 40,988,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 3 | 25,424,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | - |
How Carbon Intensive is Stroer's Industry?
How Carbon Intensive is Stroer's Location?
Stroer's Scope 3 Categories Breakdown
Stroer's Scope 3 emissions, which decreased by 2% last year and decreased by approximately 32% since 2019, demonstrating supply chain emissions tracking. A significant portion of their carbon footprint comes from suppliers and value chain emissions, with Scope 3 emissions accounting for 48% of total emissions under the GHG Protocol, with "Employee Commuting" being the largest emissions source at 50% of Scope 3 emissions.
Top Scope 3 Categories
Stroer's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Stroer has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
