Stroer SE & Co. KGaA, commonly referred to as Stroer, is a leading player in the Other Business Services sector, headquartered in Germany. Founded in 1990, the company has established a strong presence across major operational regions, including Germany and various European markets. Stroer excels in outdoor advertising, digital marketing, and media solutions, offering unique services that integrate traditional and digital platforms.
With a commitment to innovation, Stroer has achieved significant milestones, including expanding its digital portfolio and enhancing its advertising technologies. The company is recognised for its market leadership in outdoor advertising, consistently delivering impactful campaigns that resonate with audiences. Stroer’s strategic approach and diverse service offerings position it as a formidable force in the competitive landscape of business services.
+26 vs industry average
Stroer’s score of 60 is higher than 73% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Business Services is among the least carbon-intensive industries
Industry performance
The Business Services industry has reduced its overall emissions by 25% since 2018
Emissions trajectory 2020 – 2028
Reported emissions
Scope 3 accounts for ••• of total emissions.
Stroer's reported carbon emissions
Ströer, headquartered in Germany and operating in the "Other business services (74)" industry, has set ambitious climate commitments. For 2025, the company reported a total of approximately 113.8 million kg CO2e in emissions. This figure comprises about 6.4 million kg CO2e for Scope 1, approximately 29.3 million kg CO2e for Scope 2 (market-based), and roughly 79.9 million kg CO2e for Scope 3. In 2024, Ströer's total emissions were approximately 114 million kg CO2e.
Looking at previous years, Ströer reported total emissions of about 35.3 million kg CO2e in 2023, with Scope 1 at approximately 6.8 million kg CO2e and Scope 2 at about 11.4 million kg CO2e (market-based). In 2022, total emissions were around 37.3 million kg CO2e, with Scope 1 at approximately 6.3 million kg CO2e and Scope 2 at about 13.6 million kg CO2e (market-based).
Ströer has committed to a "Net-zero by 2050" target, aligning with the United Nations' 1.5 degree Celsius goal. Furthermore, the company aims for a significant 65% absolute reduction in its combined Scope 1 and Scope 2 CO2e emissions by 2030, using 2019 as the baseline year. This translates to a reduction target of approximately 71.1 million kg CO2e from 2019 levels, where total emissions were around 49.6 million kg CO2e. The company's climate strategy includes specific objectives for innovation, reduction, and compensation.
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Stroer’s Climate Goals (2030 & 2050)
2025
Near-zero scope 1 & 2
Target to achieve near-zero emissions for direct operations and purchased energy
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
7 of 15 categories disclosedSee all scope 3 categories
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Emissions comparison with industry peers
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Stroer
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