Stroer Sustainability Profile
Stroer SE & Co. KGaA, commonly referred to as Stroer, is a leading player in the out-of-home (OOH) advertising industry, headquartered in Germany. Established in 1990, the company has significantly expanded its operations across major regions, including Germany, Austria, and Turkey, solidifying its presence in the European market. Stroer offers a diverse range of advertising solutions, including digital and classic billboards, street furniture, and transport advertising. What sets Stroer apart is its innovative approach to integrating digital technology with traditional advertising formats, enhancing audience engagement and measurement capabilities. With a strong market position, Stroer has achieved notable milestones, such as being listed on the Frankfurt Stock Exchange and consistently ranking among the top OOH advertising companies in Europe. The company’s commitment to quality and innovation continues to drive its success in the dynamic advertising landscape.
DitchCarbon Score
How does Stroer's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Stroer's score of 55 is higher than 74% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Stroer's reported carbon emissions
In 2024, Ströer reported total carbon emissions of approximately 38,598,360 kg CO2e, comprising 6,854,970 kg CO2e from Scope 1 and 31,704,390 kg CO2e from Scope 2 emissions. This marks a significant commitment to reducing their carbon footprint, with a target of achieving a 65% absolute reduction in Scope 1 and 2 emissions by 2030, compared to 2019 levels. In 2023, Ströer’s total emissions were about 35,342,000 kg CO2e, with Scope 1 emissions at 6,849,000 kg CO2e and Scope 2 emissions at 11,442,000 kg CO2e (market-based). The company has also disclosed Scope 3 emissions, which totalled approximately 17,051,000 kg CO2e, indicating a comprehensive approach to emissions reporting. Ströer has set a long-term goal of achieving net-zero emissions by 2050, aligning with the United Nations’ 1.5-degree target. This commitment reflects their strategic focus on innovation, reduction, and compensation in their climate strategy. The emissions data is sourced from Ströer SE & Co. KGaA, with no cascaded data from parent or related organizations. Ströer’s proactive stance on climate commitments positions them as a responsible player in the industry, aiming for substantial reductions in their carbon emissions over the coming years.
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| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|
| Scope 1 | 6,241,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 40,988,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 3 | 23,884,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | - |
How Carbon Intensive is Stroer's Industry?
How Carbon Intensive is Stroer's Location?
Stroer's Scope 3 Categories Breakdown
Stroer's Scope 3 emissions, which decreased by 2% last year and decreased by approximately 29% since 2019, demonstrating supply chain emissions tracking. A significant portion of their carbon footprint comes from suppliers and value chain emissions, with Scope 3 emissions accounting for 48% of total emissions under the GHG Protocol, with "Employee Commuting" being the largest emissions source at 50% of Scope 3 emissions.
Top Scope 3 Categories
Stroer's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Stroer has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
