Sustainability Report and Carbon Intensity Rankings

Is GfK doing their part?

Their DitchCarbon score is 40

GfK has a DitchCarbon Score of 40 out of 100, indicating moderate performance in sustainability practices. This score suggests that GfK’s carbon intensity is relatively high, implying there is significant room for improvement in reducing emissions. To enhance its sustainability efforts, GfK should focus on strategies to lower its carbon intensity and increase its DitchCarbon Score.

This was calculated based on 30+ company specific emissions data points, the higher the score, the better. Check out our methodology.

Industry emissions intensity

Very low




Very high

GfK is a company in the research and development sector, which has a very low carbon intensity ranking. Some industries are more damaging than others, this ranking gives you an indication of how carbon intensive the industry is which this company operates in.

Location emissions intensity

Very low




Very high

GfK, located in Germany, operates in a region with a medium carbon intensity rating. This suggests that the company’s sustainability efforts are influenced by the country’s moderate environmental impact.

...this company is doing 11.36% worse in emissions than the industry average.

GfK, founded in 1934 and headquartered in Nuremberg, operates in the research and development sector, primarily focusing on market research. The company serves a diverse range of industries including automotive, consumer goods, and technology, offering services such as audience measurement, brand experience, and market innovation insights. With a robust team of 13,000 professionals, GfK transforms big data into actionable strategies for clients, guiding them towards growth and success.

emission intelligence's platform recommendations for GfK

GfK should foster supplier engagement initiatives to promote the reduction of emissions, potentially decreasing their Scope 3 emissions by 35%.

Bad news, GfK has yet to commit to SBTi targets

GfK has not yet established specific commitments with the Science Based Targets initiative (SBTi). This means the company is either in the process of defining its climate action goals or has yet to formally align its carbon reduction strategies with the SBTi’s rigorous criteria.
Not participating

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1. Reputation and Brand Image

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Our methodology

Read about our emission calculation methodologies, and what the DitchCarbon Score means.

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