Jcdecaux, a leading name in the advertising agencies sector, is headquartered in France and operates extensively across Europe, Asia, and the Americas. Founded in 1964, the company has established itself as a pioneer in outdoor advertising, particularly known for its innovative street furniture and digital displays.
With a focus on providing high-quality advertising solutions, Jcdecaux offers a diverse range of products, including billboards, transit advertising, and digital screens, which are strategically placed in high-traffic urban areas. The company’s commitment to creativity and sustainability sets it apart in the competitive advertising landscape.
Recognised for its market leadership, Jcdecaux has achieved numerous accolades, solidifying its position as a trusted partner for brands seeking impactful advertising solutions.
+72 vs industry average
Jcdecaux’s score of 100 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Advertising Agencies is among the least carbon-intensive industries
Industry performance
The Advertising Agencies industry has reduced its overall emissions by 17% since 2019
Emissions trajectory 2020 – 2028
Reported emissions
Scope 3 accounts for ••• of total emissions.
Jcdecaux's reported carbon emissions
JCDecaux, headquartered in France and operating within the advertising agencies industry, has established ambitious climate commitments, including a goal of achieving Net Zero by 2050. In 2025, JCDecaux reported a total of approximately 175,800,000 kg CO2e. This breaks down into roughly 18,700,000 kg CO2e for Scope 1 emissions and approximately 170,000,000 kg CO2e for Scope 3 emissions. Scope 2 emissions, using the market-based method, were approximately 800,000 kg CO2e, while the location-based method reported 129,600,000 kg CO2e. For 2024, the company's total emissions were approximately 212,200,000 kg CO2e. This comprised about 20,900,000 kg CO2e for Scope 1, and approximately 202,700,000 kg CO2e for Scope 3. Scope 2 emissions were approximately 700,000 kg CO2e (market-based) and 140,800,000 kg CO2e (location-based). JCDecaux has set a near-term target to reduce absolute Scope 1 and 2 emissions by 72.8% by 2030, compared to a 2019 baseline. Furthermore, they aim for a 46.2% reduction in absolute Scope 3 emissions within the same timeframe. The company is also committed to sourcing 100% renewable electricity annually through 2030. For the long term, JCDecaux has committed to a 90% reduction in absolute Scope 1, 2, and 3 greenhouse gas emissions by 2050, also against a 2019 baseline, and aims to continue sourcing 100% renewable electricity through 2050. These targets are aligned with the Science Based Targets initiative (SBTi) and are considered consistent with limiting warming to 1.5°C. The company's climate strategy is structured around reducing emissions from its operations and value chain, with an overarching Net Zero goal for 2050.
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Jcdecaux’s Climate Goals (2030 & 2050)
1 goal2030
48% reduction in all scopes
In this context, the members of the Union of Outdoor Advertising (UPE) - of which JCDecaux is an active member - contribute to this collec…
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
7 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Common questions about Jcdecaux’s sustainability data and climate commitments
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