Public Profile

Dentsu

Dentsu Inc., a leading global marketing and advertising agency, is headquartered in Tokyo, Japan. Founded in 1901, Dentsu has evolved into a powerhouse in the advertising industry, with a strong presence across Asia, Europe, and the Americas. The company excels in integrated marketing solutions, encompassing digital marketing, media planning, and creative services, which are tailored to meet the unique needs of its diverse clientele. Dentsu's innovative approach to data-driven marketing and commitment to sustainability have positioned it as a frontrunner in the industry. Notable achievements include its extensive portfolio of high-profile clients and recognition for excellence in advertising campaigns. With a focus on delivering measurable results, Dentsu continues to shape the future of marketing, making it a trusted partner for brands worldwide.

DitchCarbon Score

How does Dentsu's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

58

Industry Average

Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

4

Industry Benchmark

Dentsu's score of 58 is higher than 99% of the industry. This can give you a sense of how well the company is doing compared to its peers.

99%

Dentsu's reported carbon emissions

In 2023, Dentsu reported total carbon emissions of approximately 440,911,000 kg CO2e globally, with emissions distributed across various scopes: 2,942,000 kg CO2e (Scope 1), 15,318,000 kg CO2e (Scope 2), and 422,651,000 kg CO2e (Scope 3). This represents a significant commitment to reducing greenhouse gas emissions, particularly as the company aims for net-zero emissions across its value chain by 2040. Dentsu has set ambitious near-term targets, committing to reduce absolute Scope 1 and 2 emissions by 46.2% by 2030 from a 2019 baseline. Additionally, the company aims to cut Scope 3 emissions, specifically from business travel, purchased goods, and employee commuting, by the same percentage within the same timeframe. In Japan, Dentsu's emissions for 2023 were reported at approximately 61,564,000 kg CO2e, with Scope 1 emissions at 924,000 kg CO2e, Scope 2 at 11,730,000 kg CO2e, and Scope 3 at 49,972,000 kg CO2e. Dentsu's long-term goals include a 90% reduction in both Scope 1 and 2 emissions by 2040, alongside a similar reduction for Scope 3 emissions. These targets align with the Science Based Targets initiative (SBTi) and reflect Dentsu's commitment to addressing climate change through substantial and measurable actions.

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2017201820192020202120222023
Scope 1
5,432,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
Scope 2
48,511,000
00,000,000
00,000,000
00,000,000
00,000,000
00,000,000
00,000,000
Scope 3
65,404,000
00,000,000
000,000,000
00,000,000
000,000,000
000,000,000
000,000,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Dentsu's primary industry is Other business services (74), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. Dentsu is headquartered in JP, which has a rank of low, indicating low grid carbon intensity.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Dentsu is committed to some reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
Carbon Disclosure Project
The Climate Pledge
UN Global Compact

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Where does DitchCarbon data come from?

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