Red Bull GmbH
Red Bull GmbH, commonly known as Red Bull, is a leading energy drink manufacturer headquartered in Austria. Founded in 1984, the company revolutionised the beverage industry with its flagship product, Red Bull Energy Drink, which is renowned for its unique blend of caffeine, taurine, and B vitamins. With a strong presence in over 170 countries, Red Bull has established itself as a dominant player in the energy drink sector, consistently ranking among the top brands globally. The company is not only known for its innovative products but also for its commitment to extreme sports and cultural events, which have significantly enhanced its brand visibility. Key milestones include the launch of Red Bull Racing in Formula 1 and the successful Red Bull Stratos space jump, showcasing its adventurous spirit. With a focus on quality and performance, Red Bull continues to lead the market, appealing to a diverse audience seeking energy and inspiration.
DitchCarbon Score
How does Red Bull GmbH's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Beverage Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Red Bull GmbH's score of 39 is higher than 87% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Red Bull GmbH's reported carbon emissions
Red Bull GmbH, headquartered in Austria, has set ambitious climate commitments to address its carbon emissions. Although specific emissions data for the most recent year is not available, the company has established significant reduction targets. Red Bull aims to achieve net-zero greenhouse gas (GHG) emissions across its entire value chain by 2040. In the near term, Red Bull has committed to reducing its absolute Scope 1 and 2 GHG emissions by 42% by 2030, using 2021 as the baseline year. Additionally, the company plans to cut its absolute Scope 3 GHG emissions by 25% within the same timeframe. These targets include biogenic land-related emissions and removals from bioenergy feedstocks. For the long term, Red Bull has set a goal to reduce its absolute GHG emissions across all scopes (1, 2, and 3) by 90% by 2040, again referencing the 2021 baseline. These commitments align with industry standards for climate action and reflect Red Bull's dedication to sustainability in the food and beverage processing sector.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Red Bull GmbH is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
