Public Profile

Kindred

Kindred Group plc, commonly referred to as Kindred, is a leading online gambling operator headquartered in Montana (MT). Founded in 1997, the company has established a strong presence across Europe and beyond, offering a diverse range of gaming products and services. Kindred operates several well-known brands, including Unibet, 32Red, and Maria Casino, each distinguished by their user-friendly interfaces and innovative features. With a commitment to responsible gambling, Kindred has achieved significant milestones, including being one of the first operators to adopt a comprehensive sustainability strategy. The company is recognised for its market position, consistently ranking among the top online gaming companies globally. Kindred's unique approach to customer engagement and its extensive portfolio of sports betting, casino games, and poker set it apart in the competitive online gambling industry.

DitchCarbon Score

How does Kindred's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

58

Industry Average

Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

25

Industry Benchmark

Kindred's score of 58 is higher than 97% of the industry. This can give you a sense of how well the company is doing compared to its peers.

97%

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Kindred's reported carbon emissions

In 2023, Kindred Group reported total carbon emissions of approximately 5,038,900 kg CO2e, with Scope 1 emissions at about 84,100 kg CO2e, Scope 2 emissions at approximately 467,000 kg CO2e, and Scope 3 emissions contributing around 4,487,800 kg CO2e. This marks a significant reduction from 2022, where total emissions were about 6,915,100 kg CO2e. Kindred Group has set ambitious climate commitments, aiming to reduce absolute Scope 1 and 2 emissions by 90% and Scope 3 emissions by 35% by the end of 2027, using 2019 as the base year. These targets align with the Science Based Targets initiative (SBTi) and reflect the company's commitment to sustainable practices within the hospitality and leisure sector. The company has demonstrated a proactive approach to emissions management, with a notable decrease in total emissions from 7,877,700 kg CO2e in 2019 to the current figures. This commitment to reducing greenhouse gas emissions underscores Kindred Group's dedication to addressing climate change and promoting environmental sustainability.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

201820192020202120222023
Scope 1
-
-
00,000
00,000
00,000
00,000
Scope 2
2,329,400
0,000,000
0,000,000
0,000,000
0,000,000
000,000
Scope 3
-
-
000,000
0,000,000
0,000,000
0,000,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Kindred's primary industry is Other services (93), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Kindred is in MT, which has a medium grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Kindred is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers