Kindred Group plc, commonly referred to as Kindred, is a leading online gambling operator headquartered in Montana (MT). Founded in 1997, the company has established a strong presence across Europe and beyond, offering a diverse range of gaming products and services. Kindred operates several well-known brands, including Unibet, 32Red, and Maria Casino, each distinguished by their user-friendly interfaces and innovative features.
With a commitment to responsible gambling, Kindred has achieved significant milestones, including being one of the first operators to adopt a comprehensive sustainability strategy. The company is recognised for its market position, consistently ranking among the top online gaming companies globally. Kindred's unique approach to customer engagement and its extensive portfolio of sports betting, casino games, and poker set it apart in the competitive online gambling industry.
+19 vs industry average
Kindred’s score of 44 is higher than 66% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Other Services has below-average carbon intensity
Industry performance
The Other Services industry has reduced its overall emissions by 5% since 2019
Emissions trajectory 2020 – 2026
Reported emissions
Scope 3 accounts for ••• of total emissions.
Kindred's reported carbon emissions
In 2023, Kindred Group reported total carbon emissions of approximately 5,038,900 kg CO2e, comprising 84,100 kg CO2e from Scope 1, 467,000 kg CO2e from Scope 2, and 4,487,800 kg CO2e from Scope 3 emissions. This represents a significant reduction from 2022, where total emissions were approximately 6,915,100 kg CO2e. Kindred Group has set ambitious climate commitments, aiming for net-zero emissions for Scope 1 and 2 by 2030, having already achieved a 6% reduction in these emissions from the re-baselined data of 2022. Furthermore, the company is committed to reducing absolute Scope 1 and 2 emissions by 90% and Scope 3 emissions by 35% by the end of 2027, in alignment with its Science Based Targets initiative (SBTi) commitments. The emissions data is cascaded from Kindred Group plc, reflecting its corporate family relationship. The company is actively working towards its targets, demonstrating a commitment to sustainability and climate action within the hospitality and leisure sector.
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Kindred’s Climate Goals (2030 & 2050)
1 goal2027
90% reduction in Scope 2
By the end of 2027, we aim to reduce absolute Scope 1 and 2 emissions by 90 per cent, and our Scope 3 emissions by 35 per cent, in alignment…
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
No scope 3 category breakdown has been disclosed yet.
Climate initiatives
Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Kindred
Frequently asked questions
Common questions about Kindred’s sustainability data and climate commitments
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