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updated 3 months ago

Kindred Sustainability Profile

Company website

Kindred Group plc, commonly referred to as Kindred, is a leading online gambling operator headquartered in Montana (MT). Founded in 1997, the company has established a strong presence across Europe and beyond, offering a diverse range of gaming products and services. Kindred operates several well-known brands, including Unibet, 32Red, and Maria Casino, each distinguished by their user-friendly interfaces and innovative features. With a commitment to responsible gambling, Kindred has achieved significant milestones, including being one of the first operators to adopt a comprehensive sustainability strategy. The company is recognised for its market position, consistently ranking among the top online gaming companies globally. Kindred's unique approach to customer engagement and its extensive portfolio of sports betting, casino games, and poker set it apart in the competitive online gambling industry.

DitchCarbon Score

How does Kindred's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

61

Industry Average

Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

27

Industry Benchmark

Kindred's score of 61 is higher than 78% of the industry. This can give you a sense of how well the company is doing compared to its peers.

78%

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Kindred's reported carbon emissions

In 2023, Kindred Group reported total carbon emissions of approximately 5,038,900 kg CO2e. This figure includes Scope 1 emissions of about 84,100 kg CO2e, Scope 2 emissions of approximately 467,000 kg CO2e, and significant Scope 3 emissions amounting to around 4,487,800 kg CO2e. The company has set ambitious climate commitments, aiming for a 90% reduction in absolute Scope 1 and 2 emissions by 2027, based on a 2019 baseline. Additionally, Kindred Group targets a 35% reduction in Scope 3 emissions within the same timeframe. These targets align with the Science Based Targets initiative (SBTi) and reflect a commitment to achieving net zero for Scope 1 and 2 emissions by 2030, having already achieved a 6% reduction from the re-baselined data of 2022. Kindred Group's emissions data is cascaded from its parent company, Kindred Group plc, which is committed to sustainability and reducing greenhouse gas emissions across its operations. The company is actively working towards these goals, demonstrating a proactive approach to climate action within the hospitality and leisure sector.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

2020202120222023
Scope 1
44,300
00,000
00,000
00,000
Scope 2
1,939,200
0,000,000
0,000,000
000,000
Scope 3
-
0,000,000
0,000,000
0,000,000

How Carbon Intensive is Kindred's Industry?

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Kindred's primary industry is Other Services, which is very low in terms of carbon intensity compared to other industries.

How Carbon Intensive is Kindred's Location?

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Kindred is in MT, which has a low grid carbon intensity relative to other regions.

Kindred's Climate Goals (2030 & 2050)

Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.

Kindred has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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Frequently Asked Questions

Common questions about Kindred's sustainability data and climate commitments

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Where does DitchCarbon data come from?

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